When a customer walks into your dealership, it’s easy to find out what type of unit they are interested in. A member of your sales team can simply ...
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Have you ever wondered what marketers mean when they talk about the “customer journey?” Taking a customer from initial interest to purchase can see...
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Thanks to a plethora of online resources and easy access to the internet via mobile devices, customers often go through extensive online research b...
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Is Email Marketing Still Effective?
Apr. 16 2019 Dealership TipsEmail marketing is one of the oldest digital strategies out there. With so many shiny new toys in the world of digital marketing – advertising via ...
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Creating Content That Converts
Apr. 11 2019 Guest BlogIn the marketing world we always hear the phrase, “Content is King.” We see that ways of consuming content, from reading blogs to streaming video a...
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As a marketer, your goal should always be centered on reaching your audience with the right message. If you are a boat dealer, you need to make sur...
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One of the most valuable tools within Marketing Automation software is Lead Scoring using a customized scoring system based on your dealership’s go...