5 Best Practices for SEO Content on Your Dealership Website

Search Engine Optimization (SEO) is one of the most effective online marketing strategies today, especially when paired with other digital marketing tactics. Understanding best practices for implementing SEO on your website will help you be more successful in ranking higher in Google search results.

1. Use the Right Keywords & Key Phrases

   Using the right keywords and key phrases should come naturally when writing content on your website. When you practice writing conversationally, your content is more easily readable and searchable as well. Additionally, you can uncover keywords and terms you may have never thought of on your own if you take time to research what people are searching for. Find ways to implement these keywords into your content in a natural and conversational way. 

2. Go Mobile

   We can't stress this one enough. Google prioritizes mobile-friendly sites. Mobile-friendly pages place at the top of Google search results because 87% of Internet users have a smartphone, and Google wants to serve them a responsive online experience. Implementing a responsive website is essential- if your site doesn't display correctly on a mobile device, studies show that 61% of users are unlikely to return. 

3. Optimize Your Images

   Google can't understand the content of an image unless you provide the content to explain it. Even though optimizing your images most likely won't help your content to rank better in organic search results, it will affect how high your images appear in the image search on Google. Correctly optimizing your images can help drive traffic to your site. 

4. Make the Most of Internal Links

   It's important to remember that you have complete control over internal linking on your website. An internal link connects two pages of the same site. Promote other pages on your site and send your visitors to other pages to keep people active and engaged. 

5. Be Unique

   It's no secret that search engines favor original content. A search engine's main goal is to serve the best possible results to the user. Who wants to view ten sites with the same content? Make sure your content is unique but still helpful and relevant. Using popular industry keywords and key phrases helps your site rank higher in search results, but it's important to have original content as well.

SEO has evolved impressively over the years, and opportunities are growing exponentially. Incorporating high-performing SEO content into your dealership website takes time, but it works. Don't underestimate what SEO can do for your business. 

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