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5 New Year’s Resolutions to Maximize Sales Potential in 2020

Jan. 8 2020 Dealership Tips By Dealer Spike

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There is nothing original about setting a New Year’s resolution, but that doesn’t mean that your dealership should overlook this opportunity to improve the strategy of your business. In today’s digitally focused world, there is no better way to maximize your dealership’s sales potential than by investing in digital marketing tools that enhance the online visibility of your dealership and increase opportunities for leads and sales. Here are five ways to give your business a competitive advantage in 2020:

  • Take up the most valuable real estate on the search engine results page.
  • With Search Engine Optimization (SEO), your dealership website is more likely to land in a highly ranked position when a search engine user is looking for a dealership like yours. Ninety percent of searchers don’t go past page one of search engine results¹, and 60% of organic traffic goes to the top three listings¹ - meaning that your business is losing the opportunity to reach all but 10% of your likely prospects if it is not ranked at least on the first page of search results.


  • Deliver your most targeted advertising messages to the most valuable members of your audience.
  • Directly reaching search engine users with demonstrated interest in units like yours is made possible with Search Engine Marketing (SEM). This digital marketing strategy allows you to serve ads with specific messages to users who fit in your target audience due to demographics, location, past search history, and more. Ads appear on search engine results pages above organic listings, ensuring that your messages will not be missed.


  • Don’t put all of your advertising eggs into the search engine basket.
  • As often as people visit search engines and use them to kick off their online research, people spend time online outside of search engines too. Targeted Digital Advertising strategies allow you to reach customers online off the search engine – with Website Targeting and Behavioral Targeting – as well as browsing online while physically present at relevant locations with Geofence Targeting. It even includes Video & OTT/CTV Advertising, which targets ads to people streaming video content.


  • Stop sending irrelevant marketing messages to customers.
  • Without Marketing Automation, it is almost as if your dealership is blind to the wants and needs of those who visit your site. Marketing Automation identifies website visitors and tracks their actions, giving your business eyes to see the types of units and sales they are truly interested in. Relevant follow-up as well as personalized marketing content delivered straight to their inbox makes Marketing Automation a highly efficient tool for closing more business.


  • Give your business increased opportunities to sell online.
  • Automated third-party listings on platforms like Craigslist, eBay, and Facebook Marketplace put your inventory in front of even more qualified buyers. People who are serious about purchasing units like yours are likely to visit these third-party sites and appearing on them ensures that you won’t miss out on those additional sales opportunities.

With all these digital marketing tools at your disposal as a Dealer Spike customer, there is no reason not to maximize your sales potential in 2020. Start the new year on the right foot and get in touch with our team today!


¹Search Engine People