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Best Practices For Social Media – Posting Content Often

Jan. 19 2016 Dealership Tips By Dealer Spike

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Everyone knows it’s important to be present on social media – it’s an easy and free way to reach not only your customers, but people who can BECOME your customers. Here are just a few reasons why having a strong presence on social media is so important:

  • Your competitors have social media pages.If your competing dealership’s Facebook page is easy to find and yours doesn’t exist, there’s a good chance you’ll lose potential customers to your competition for that reason alone.
  • Customers have a higher level of trust when they feel a personal connection with your business.If your customers follow your social media page, they’re interested and invested in what you have to say. They are less likely to see your messages as advertisements, and therefore are more likely to pay attention.
  • Social media gives your business more personality.You have complete control over the pictures you share, verbiage you use, and the way you respond to your followers and interact with them. Again, people will feel more of a personal connection to your dealership, and this makes it easier for you to earn their business.
  • Activeness on social media makes it easy to identify and solve problems.It’s likely that some customers will leave criticisms or negative feedback on your social media page – when you check your accounts regularly you can find out about problems right away and you’re able to address them.

With social media, consistency is important. Not only is it vital that your business have an established personality/brand that is expressed through social media, but it’s also important that your followers are seeing regular updates from you. In this day in age it is easy to be accessible on social media, which means everyone is doing it. If you aren’t maintaining an active as well as meaningful presence, your followers will not be as engaged and you may lose some of them as a result. Posting often improves your credibility and helps you earn trust and invested interest from your followers. Best practices for posting on social media is at least one post per week – 3-4 posts per week or even one per day is better, as long as the information you share has value.

It does take time and effort to maintain a solid and regular presence on social media, and there are many channels to go through including Facebook, Twitter, Google+, LinkedIn, and more. We realize that can be overwhelming, and time consuming!

Dealer Spike offers social media engagement as part of our marketing package. Let us post for you and stay on top of your social media activity. Just like Google has algorithms for better search results and rankings, social media platforms also have algorithms. Dealer Spike’s marketing experts are able to craft optimized posts that will help organically reach new customers and encourage engagement by sharing your most exciting content as well as promotional offers. Contact us at press@dealerspike.com for more details.