Dominate the Digital Journey
In case you need more proof that digital marketing strategies are out-performing traditional, here it is – by the end of the calendar year, digital ad spend is projected to reach 54% of estimated total U.S. spending*. By 2023, digital is predicted to surpass two-thirds of total media spending*. It’s clear that consumer attention has shifted, and it’s time for your dealership’s marketing strategy to follow suit.
As a Dealer Spike client, your custom-designed website is built on a platform designed to accelerate results and increase online leads for your business, but we also offer a full suite of digital marketing tools to help your dealership truly dominate the digital space. These tools are powerful on their own, but it is when they are implemented together that the magic happens.
Search Engine Optimization (SEO) – Dealer Spike websites are built on an SEO-friendly platform, putting your dealership in a position to be favored by search engine algorithms and earn a higher ranking on search engines like Google. However, partnering with an SEO provider takes your dealership’s ranking strategy to another level. On-site optimization and keyword-rich content added to high-value pages on your site helps attract search engine algorithms. Maintenance of internal link structure, which improves user experience by making it easier to navigate your site, benefits website visitors while increasing your dealership’s search engine ranking. Additional services like online business listings management and reputation management also lend digital credibility to your business, further contributing to performance in search results.
Search Engine Marketing (SEM) – This tool allows you to run ads with targeted messages about your dealership to key audiences at the very top of the search engine results page, increasing visibility and commanding the attention of online users who are most likely to buy from you. SEM ads perform at their highest in conjunction with high website rankings through SEO – a high ranking gives these ads credibility, while an ad with specific messaging can earn clicks in your favor from a search engine user unsure about selecting your dealership.
Targeted Digital Advertising – Website Retargeting ads and Behavioral Targeting ads reach likely prospects on online platforms outside of search engines. These work to bring past website visitors back to your site as well as draw in online users conducting research related to what you sell at your dealership. Geofence Targeting, another Targeted Digital Advertising strategy, helps ads for your dealership reach people visiting physical locations that indicate a likely interest in buying from your dealership. This includes your competing dealerships in town. Targeted Digital Advertising tools increase your dealership’s likelihood of capturing online prospects even further – having these strategies in place in addition to SEO and SEM gives your dealership the highest possible conversion rates.
Marketing Automation – This tool helps your dealership seal the deal once online users have landed on your site. Through tracking and scoring website visitors (leads), Marketing Automation sends custom, personalized messages to leads that will help lead them to a purchase. This process is designed in a way that is automated to make lead nurturing as easy as possible for your dealership’s sales team. Ensuring proper follow-up with every potential buyer eliminates busy work for you and allows your dealership to focus on selling to the hottest leads at the perfect time. On top of the traffic driven to your site through SEO, SEM, and Targeted Digital Advertising strategies, Marketing Automation gives your dealership the best possible chance of turning those website visitors into customers.
This is just a basic overview of the digital marketing tools Dealer Spike offers, but it paints a picture of how different online strategies work together to drive results for your business. As the holiday season approaches and you are taking a closer look at how to maximize the opportunity that comes with holiday shopping, consider the impact of dominating the digital journey by implementing a full suite of digital marketing tools.
*eMarketer