Finding The Crm Solution Your Dealership Needs To Maximize Sales

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Does your dealership sales team need a better Customer Relations Management tool? Or, a better question - do you have one in the first place? An interactive digital tool that all sales-related employees in your dealership can access is crucial to achieving and maintaining a high volume of sales.

First, let's define a good CRM system: At its core, it is a record of all new and existing customers with contact information included. In addition to that, a good system should record past conversations and track current ones; serve as a center of communication for all dealership employees who have worked or currently work with the customer; and should be used by employees in customer service, marketing, finance, management, AND sales.

Let's just say this is not a system that your dealership can likely conjure up on its own. It's best left to professionals - and that outsourced professional company should be completely familiar to your industry in order to serve you well.

There are two major aspects of a CRM system that serve different purposes:

Generating sales; selling to prospective and repeat customers. This is best done through automated sales tasks (like a digital to-do list), scheduled reminders and push notifications to follow up on leads and set appointments, and a visual record of the sales process for managers to review.
Increasing productivity for sales staff members; keeping them focused on closing deals. Highlighting the best opportunities for sales and creating an organized structure for the business success.

Some key performance tools that this CRM does better than others:

Automation of assignments to sales team members and tracking for managers.
Analysis and reporting to help your sales team best prioritize leads, and to help your management identify best-performing team members.
An instant, real-time snapshot of how quickly your staff is answering leads, as well as any unworked leads.
Ability to merge leads and contacts, eliminate duplicate sets of information, and create custom fields and permissions for better organization.
Ability to store documents, like copies of drivers' licenses, along with other customer information.
BDC Center included in tool, with templated call scripts and automated workflows to answer leads faster and ensure customers were satisfied with your staffs' service.
Mobile tool that will work wherever you are and on any device you are using. Zero limits on where your team is able to sell AND no limit on number of enabled devices.
Limited amount of effort to learn how to use the tool, and quick turnaround to install the tool and start using it.

If you're using a different CRM system, check the list above and answer for yourself - does it give you all of those capabilities?

And if your dealership has no professional CRM system in place, you now know what you need to do.

Even better, Dealer Spike is able to integrate your CRM so that it operates seamlessly with leads and information coming from your dealership's website. Contact us today to find out more!