Refresh Your Site for the New Year

Have you updated or added new content to your dealership website yet in 2018? Are you still showing the same graphics and promotions on your homepage from before the holidays? The beginning of the year is a busy time for everyone, but it’s important to keep your website fresh and up to date.

Customers rely on your website to have accurate and regularly updated information, especially when it comes to sales promotions and events. For example, it would be inconvenient for customers to see a graphic on your website for a holiday sale that expired last month, or a banner for a New Years event that happened weeks ago. It would look unprofessional for your business, too.

It is best practice to update your site regularly with new content. Maybe your dealership isn’t always running a specific deal or sale, but there are likely marketing messages that you can still fall back on, such as seasonal promotions. In the winter months, you may want to pique your website visitors’ interest by showcasing your snowmobiles if you’re a powersports dealer. If you’re an equipment dealer, summer is a good time to show off your lawn mowers. Holidays and events also present opportunities to show something new and enticing on your website.

Reasons to keep your site content fresh go farther, though – according to sources like SEO SiteCheckup the more frequently you update your website, the more frequently search engines like Google will index (or “check up on”) your website. The more often your site is indexed, the more opportunity you have to earn a higher ranking for your site in search results.

It can be a lot of work to frequently update your website with new graphics, and unless you have employees that are dedicated to marketing and graphic design in house, that job can be pretty difficult as well. Luckily, there are many web providers that offer marketing services (like Dealer Spike!) and will be familiar with the backend of your website too. Third-party marketing companies are available to offer services as well.

Your dealership’s website is your best salesperson, and it works 24/7. It’s far worth your time to be sure that the content online visitors see is not only visually appealing, but informative and up-to-date as well. Investing in regular updates to your site is one of the smartest things you can do for your dealership.