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Best Practices to Grow Your Facebook Leads

Jul. 23 2021 Guest Blog By Dealer Spike

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Here are some stats you will want to know: Oberlo, an e-commerce networking platform, reported that 4.2 billion people are using social media in 2021. 

In the first quarter of this year, Facebook announced that it has 2.8 billion monthly users, which is more than half of the total number of social media users. The bottom line is that Facebook is the most heavily trafficked social platform.

Why does this matter? It means that Facebook is one of your greatest opportunities to grow your online leads. But with such heavy site traffic, how do you make sure your dealership stands out to the right leads? Many businesses find they can grow their online reach easily by leveraging Facebook’s laser-targeted advertising. The key to drawing in qualified leads on Facebook is to launch an effective Facebook Ads campaign – below you will find best practices outlined by Dealer Spike.

Identify Your Audience

While Facebook receives a couple billion visitors on a monthly basis, Facebook Ads don’t target anyone and everyone. The Facebook Ads tool is one of the most curated in existence, allowing advertisers to engaged specific groups of users based on important qualifiers. You can create your ideal audience list based on their locality, age range, previous website visits and more!

By identifying the characteristics that make shoppers more likely to become customers, you can create targeted ads for these shoppers based on categories such as:

  • Location
  • Age
  • Interests
  • Online behavior
  • Previous website visits

Create Action-Oriented Content 

The concept of “less is more” applies well to Facebook Ads. While you may be inclined to fit as much information into your ads as possible, good copy is concise and simple. Facebook users scroll quickly, bold, brief messages are more likely to stand out. Limit your copy to must-know info such as pricing and special promos and write as though you’re addressing a single Facebook user. If you don’t know what type of messaging will drive the most engagement, consider using A/B testing by posting the same image with different copy.

The purpose of ad copy is to generate shopper interest and motivate your audience to take the next step. Promote the conversion you want to see from your shoppers – nothing more. Use a short, singular call to action such as:

  • Shop Now
  • Claim Your Special Offer
  • Schedule a Test Drive

Choose the Right Ad Type

Ad type is a significant factor in determining the outcome of your campaign performance, as ads need to align with the desired conversion. Facebook offers several different advertising formats to achieve a specific objective:

  • Photo: Create a clean, simple format that builds brand awareness and lead engagement.
  • Video: Stand out through movement and tell a compelling story to build excitement.
  • Carousel: Display multiple units or highlight important features and detailing.
  • Collection: Users can browse directly on the ad or click to receive more information.

Remarket to Website Visitors

Re-engage previous website visitors through Facebook Ads. For example, a prospect may visit your website and view your ATV listings but is interrupted and abandons the website without making a conversion. The next time they scroll through Facebook, they could come across an ad featuring the very same ATV they looked at on your website. The ad can direct them back to your site or allow them to contact your dealership directly from their Facebook timeline.  

Track Your Ad Performance

Each Facebook Ads campaign offers transparent metrics into the performance results, removing any guesswork for you. The in-depth analytics track impressions, views and conversions so that you can determine how well the timing, keywords and audience are working for each campaign. What time of day gets the most results? Which demographics are engaged, and what do they want?

Facebook Ads allow your dealership to tap into a whole new market of leads and your marketing results. By following best practices to optimize your ad performance, you can access an incredible gold mine of highly qualified online leads!

 Dealer Spike’s Facebook experts are here to answer any questions you have about boosting your ad performance. Contact us today!