Your After-Hours Coverage Plan for 2026
More than half of your shoppers are browsing your website when your doors are locked. Here’s how to make sure they don’t move on to the dealer down the road.
Dealer Spike Blog
Pricing vs. Negotiation: How Dealers Can Have Both
We sat down with five dealerships across the country to settle a debate that’s been running in back offices for a decade: how should pricing actually be displayed on a unit listing? Here’s what they told us — and where they landed.
Dealer Spike CEO Tim MacDonald on Service Failures, Product Focus, and AI Strategy in 2026
In a candid appearance on the Raw & Unscripted KSU podcast, LeadVenture President and CEO Tim MacDonald addressed service failures, AI investments, and the foundational shift Dealer Spike is making in 2026 and beyond.
High CPCs, Low Lead Counts: What Dealers Need to Know
Let’s unpack what actually changed with paid search CPC and what dealers can realistically do about it.
2026 Digital Game Plan for Dealers
Before shoppers walk into your store, they’ve already formed an opinion about you online. This 2026 tune-up covers the essentials—fresh hours, accurate listings, honest pricing, solid email workflows, and ads that actually reflect your floor—so every place a buyer finds you feels real, current, and trustworthy.
You Know What’s Working — Now See Why
Connect the numbers in your Marketing Performance Dashboards to real buyer behavior — the patterns behind every click, call, and form fill.
AI and SEO: How to Get Found in the New Age of Online Search
AI isn’t replacing traditional search engines — it’s reshaping how those engines interpret questions and surface answers. Learn what your dealership can do to stay visible when buyers turn to AI-powered tools for answers.
Marketing Performance Dashboards: A Dealer’s Monthly Playbook
Use this monthly playbook to turn your marketing performance dashboards into data-driven decisions that drive real dealership results.
Foundation of Website Analytics: Understanding What Your Marketing Performance Dashboards Reveal
Your website is your dealership’s busiest lot — but also the hardest one to see clearly. When lead volume shifts or traffic slows, every decision…
The Cost of Flying Blind: How Ignoring Your Website Data Adds Up
Without clear data, every marketing choice is a gamble. Learn how website analytics turn guesswork into confident, informed decisions.
Available Now: Marketing Performance Dashboards Are Live in Your CMS
Meet the complete analytics toolkit built right into your Dealer Spike CMS — Marketing Performance Dashboards.
Winning Locally with eCommerce: What Dealers Learned About Selling Online
Your customers aren’t waiting for business hours anymore. See how dealers are using eCommerce to turn their local advantage into sales and keep customers coming back.