High CPCs, Low Lead Counts: What Dealers Need to Know
Google Ads Got More Expensive. Lead Volume Softened. Here’s Why. You open your performance report and something looks off: Cost per click is climbing. Leads are trending down. Showroom traffic…
Dealer Spike Blog
2026 Digital Game Plan for Dealers
Before shoppers walk into your store, they’ve already formed an opinion about you online. This 2026 tune-up covers the essentials—fresh hours, accurate listings, honest pricing, solid email workflows, and ads that actually reflect your floor—so every place a buyer finds you feels real, current, and trustworthy.
You Know What’s Working — Now See Why
Turning Your Dashboard Insights into Real-World Wins You’ve already learned how to track performance and spot what’s working — that’s a big step forward. But…
AI and SEO: How to Get Found in the New Age of Online Search
AI isn’t replacing traditional search engines — it’s reshaping how those engines interpret questions and surface answers. Learn what your dealership can do to stay visible when buyers turn to AI-powered tools for answers.
Marketing Performance Dashboards: A Dealer’s Monthly Playbook
Use this monthly playbook to turn your marketing performance dashboards into data-driven decisions that drive real dealership results.
Foundation of Website Analytics: Understanding What Your Marketing Performance Dashboards Reveal
Your website is your dealership’s busiest lot — but also the hardest one to see clearly. When lead volume shifts or traffic slows, every decision…
The Cost of Flying Blind: How Ignoring Your Website Data Adds Up
Without clear data, every marketing choice is a gamble. Learn how website analytics turn guesswork into confident, informed decisions.
Available Now: Marketing Performance Dashboards Are Live in Your CMS
Meet the complete analytics toolkit built right into your Dealer Spike CMS — Marketing Performance Dashboards.
Winning Locally with eCommerce: What Dealers Learned About Selling Online
Your customers aren’t waiting for business hours anymore. See how dealers are using eCommerce to turn their local advantage into sales and keep customers coming back.
Why Dealers Are Losing Sales They Don’t Even Know About
You don’t need to ship units or hire extra staff. You need to remove the friction keeping customers from buying when you’re not there to answer the phone.
3 Steps to Sell Online Without Losing the Local Touch
Here’s how to sell online without losing the local touch — in three dealer-tested steps.
The Dealer Across Town Is Selling Your After-Hours Customers
Stop losing after-hours sales to your local competition.