Automated Email Marketing
Stay engaged with potential buyers throughout their purchase journey with automated emails.
98% of consumers don’t make a purchase during their first website visit1. Automated Email Marketing tracks and markets to these consumers – hands-free – until they’re ready to buy.
Top Features
Our hands-free email marketing sequence is designed to match individual leads’ behaviors and interests.
Featured Inventory Email
Notify your audience base about your latest and most exciting inventory listings and turn email clicks into direct visits to your Vehicle Detail Pages.
Retargeting Email
Send a personalized email to website visitors who visited a sales-related page but didn’t convert and show them the inventory listings that caught their interest.
Service Retargeting Email
Give shoppers another reason to do business with your dealership by notifying them about relevant services you can offer based on their specific interests and needs.
Parts Retargeting Email
Encourage shoppers who visited your parts-related pages to visit your dealership to purchase a new part. You can sweeten the message with a custom parts offer.
Custom Offer Email
Engage your leads on a one-on-one basis with a personalized offer to trade in, buy back, or pre-order a unit and compel your shoppers to act now.
Monthly Newsletter
Keep your audience base engaged with your brand by sending a monthly newsletter email that showcases your latest inventory and news.
Why Buy Email
Show shoppers why you’re the ultimate choice for their next unit purchase through next-level graphics and content formatting that make your emails pop.
Unit Alerts
Notify website visitors when a unit has changed in price or is back in stock – bringing them back to your website and increasing the chance of a purchase.
Improve Marketing Efficiency
Website lead follow-up is a time-consuming and overwhelming task. You can win back hours of time with an automated marketing process that tracks likely buyers and generates compelling message to retain and nurture their interest until they’re ready to buy. Replace manual, repetitive lead engagement with automated, relevant emails that drive shoppers to the right profit sector.
Turn Previous Buyers into Prospects
Your existing customer base is a rich resource to drive more sales opportunities. You can turn previous customers into active buyers by keeping them informed of the latest opportunities to secure a great deal at your dealership. Drive profit for all sectors of your dealership by sending custom post-sale emails, enticing customers to purchase parts and services or sell back a unit.
Retarget Bounced Website Visitors
Not every website visitor is ready to make a purchase when they visit your site, but that doesn’t mean the lead is lost. However, you don’t have the time to chase every bounced lead. The good news is you can reconnect with leads who viewed unit listings but didn’t convert through personalized retargeting emails that invite them to revisit previously viewed units.
Automated Alerts Process
Sometimes the right shopper visits your website at the wrong time, only to find out a unit is out of their budget or out of stock. Unit Alerts gives visitors the option to sign up and be notified if the unit they want is available and/or in their price range. Help your team work faster and meet consumer preferences by setting up automated alerts to notify your website visitors without manual effort.
Client testimonials
Josh Nunnally
I think [Automated Email Marketing] is the best marketing that Dealer Spike has to offer, hands down. I think it’s effortless, it’s straightforward, and there really is not a whole lot to it, as far as the person managing it within a dealership.
Recommended Resources
Read the latest insights for automated email marketing.
Re-Engage Your Sales Prospects by Integrating Automated Email Marketing with Other Channels
Eight Strategies to Improve Your Email Performance (Plus a Bonus Strategy)
Combat Low Email Conversion Rates with Automated Email Marketing
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