Automated Email Marketing + Lead Hunter
Improve Your Lead Identification & Follow Up with Serious Buyers Faster
Create More Sales Opportunities by Automating Your Lead Engagement
If you struggle to identify and connect with potential buyers, you need an automated strategy that handles the heavy lifting of lead engagement. See how Automated Email Marketing and Lead Hunter work together to generate more shopper engagements and identify your high priority opportunities.
Easily Identify & Follow Up with Shoppers Who Are Likely to Buy
- Identify contacts in your system who are visiting your website, even if they don’t submit a lead form each time.
- Keep sales opportunities from falling through the cracks with personalized emails tailored to each shopper’s interests.
- Know when the time is right to directly engage a shopper who’s showing a high intent to buy.
Accelerate Sales Conversions Through Personalization
- Send tailored emails to individual shoppers based on their website visits to nudge them further into the sales cycle.
- Tailor your manual sales outreach to the specific needs of serious buyers and have the right conversation while their interest is high.
- Create a stronger connection with potential customers by personalizing every interaction with your dealership.
Unique Benefits of Automated Email Marketing & Lead Hunter
Automated Email Marketing
Capture Website Traffic as Leads
Incentivize website visitors to submit a lead form (to be notified of price drops or unit restocks), turning them into leads whose current and future engagements can now be tracked.
Keep Your Brand Top of Mind
Automatically send timely emails based on each shopper’s website visits to keep them interested in your brand without needing to manually follow up with every individual.
Generate More Shopper Interaction
Personalized emails drive more traffic to your Vehicle Detail Pages, creating more interactions with your inventory and capturing more insights about your shoppers.
Lead Hunter
Uncover More Sales Opportunities
Map contacts from your customer list to their email engagements and Vehicle Detail Page visits to identify previously anonymous traffic, giving you more opportunities to connect.
Identify High-Intent Buyers
Focus your resources on the most likely buyers with advanced lead scoring based on the level of engagement and value of the units they’re looking at.
Personalized Communication
Easily tailor your interactions to each prospect’s interests and create a stronger connection by seeing at a glance which units they’ve viewed.
Explore More Better Together Strategies
See how else you can combine and supercharge your marketing channels!
Frequently Asked Questions
How do Dealer Spike’s AEM and Lead Hunter tools work together?
The two systems are seamlessly connected. AEM’s software recognizes when contacts in your database click on your emails and visit your website, giving Lead Hunter the ability to track which units they’re looking at and how often. Together, these tools provide you with actionable insights into your shoppers’ interests and make it easy to reach the right shopper at the right time with the right message.
Do these tools require extra work to manage?
Not at all. Both tools are designed to save your team time by nurturing potential buyers on your behalf and delivering actionable insights into your hands. Once you set them up, the tools operate automatically. Our support team is available to guide you through the setup for a smooth experience.
What results can I expect from using these tools together?
Dealerships using both tools often see an increase in engagement and faster lead conversion rates. By focusing on high-quality leads and sending tailored messaging, you’ll stay ahead of your competitors and improve overall sales performance.
Do I need special training or technical skills to use these tools? ?
Minimal training is required to understand how these tools work for you. We may require some initial collaboration to identify the types of emails to send on behalf of your dealership to ensure your marketing messages align with your sales goals.
Can I monitor performance?
Yes. AEM provides a real-time dashboard within your Digital Marketing Dashboard, and you will receive monthly email reports that provide a clear breakdown of your AEM performance. You will also receive a daily email summary from Lead Hunter reporting your most recently identified visitors and their interactions.
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