Heavy Equipment
Custom-tailored website and marketing solutions to help you stay competitive in the heavy equipment and construction industry.
Industry Challenges
Dealers face shifting markets, rising costs, and shrinking territories—making it essential to have a heavy equipment website and marketing provider that drives visibility and sales.
Other Industries Impact Sales
Business success tends to fluctuate with the level of activity happening within downstream markets like construction and mining.
Macro-Economic Factors Slow Sales and Revenue
Inflation and interest rates add to the high cost of heavy equipment, causing some companies to delay, cancel or scale back purchases.
Geographic Location Creates Competitive Landscape
Some manufacturers grant exclusive territories to retailers, making location a crucial success factor for many businesses.
Website & Marketing Solutions for the Heavy Equipment and Construction Industry
Overcome every industry challenge with digital solutions built for heavy equipment dealerships.
See Our Top Heavy Equipment & Construction Website & Marketing Products
Frequently Asked Questions
Why choose Dealer Spike as my heavy equipment website provider?
Dealer Spike helps heavy equipment dealers attract contractors and fleet managers online. Our websites highlight excavators, loaders, and dozers with full specs, photos, and videos while making it easy to request a quote or book service.
What website and marketing tools do you offer for heavy equipment dealers?
Dealer Spike proudly offers one of the most extensive website and marketing toolkits for heavy equipment dealerships:
- 360° walkarounds and photography support for equipment listings
- Price-drop alerts to re-engage leads and bring them back to your vehicle pages
- Marketplace syndication to major equipment trader sites to increase sales opportunities
- Email marketing for contractors and fleet buyers to stay connected to your business
- Financing calculators and credit app tools to help shoppers purchase equipment faster
Can you help me show up on Google and get more traffic?
Yes. We provide a full digital marketing toolkit, including SEO and Google ads services, to help your dealership show up for searches like “excavator dealer” or “skid steer for sale near me.”
How can I best use my OEM co-op funds?
Dealer Spike partners with over 100 OEM programs. For heavy equipment dealers, that means you can apply your co-op dollars to multiple website and marketing products, so you don’t leave money on the table.
(Co-op pre-approval is always recommended. Dealer Spike does not guarantee that co-op claims will be approved.)
Do you integrate with my DMS or ERP?
Dealer Spike connects with multiple dealer management systems to keep equipment, leads, and service requests in sync. Inquire today if we integrate with your DMS!
“Heavy Equipment Rental in the US.” Michal Dalal. Nov. 2023. IBISWorld. Web.
“Industrial Equipment Rental & Leasing in the US.” Jonathan Burns. Nov. 2023. IBISWorld. Web.