Marine
Stay competitive in the marine industry with Dealer Spike — the leading marine website and marketing provider delivering custom solutions for dealerships.
Industry Challenges
Marine retail is shifting online, and dealers must rank in search, merchandise inventory, and capture mobile shoppers to win the sale.
Boat Sales Are Down
Boat sales are down to the lowest point in a decade. Following years of record sales, inflation and high rates are preventing buyers from making big purchases.
Generating Interest Among Younger Buyers
Economic uncertainty is top of mind for a new generation of boaters. They are hesitant to make big purchases, but represent an emerging segment with big potential.
Concern Over Fuel Volatility
The rising cost of fuel and concern with the environmental impact of boating has made some (especially younger) consumers hesitant to buy.
Capitalize on Sales of Personal Watercraft
Despite slowing boat sales, personal watercraft sales have surged in recent years. Dealers must nurture this segment and capitalize on growth potential.
Website & Marketing Solutions for the Marine Industry
There’s a solution for every industry challenge — and Dealer Spike is a top powersports website and marketing provider helping dealerships win more local searches, generate qualified leads, and grow digital sales.
See Top Marine Website & Marketing Products
Frequently Asked Questions
Why choose Dealer Spike as my marine website provider?
Dealer Spike helps boat and PWC dealers show up locally and sell more — online and in-store. Our websites make it easy to showcase boats with detailed specs, photo galleries, and videos. With tools like e-commerce for parts and 360° walkarounds, you can give buyers the experience they expect before they ever step foot in your showroom.
What website or marketing tools do you offer for marine dealers?
Marine dealers on Dealer Spike can use:
- Payment calculators and Sheffield Financial integration for financing options
- 360° walkarounds and photos for boats and PWCs
- Price-drop alerts to bring shoppers back when inventory changes
- eCommerce and payments to sell gear, parts, and accessories online
- Email marketing to keep buyers and boat owners connected
Can you help me show up on Google and get more traffic?
Yes. Dealer Spike combines SEO and Google ads to help marine dealers show up on the front page of Google. Whether a shopper types “pontoon boats near me” or “jet ski dealer,” we make sure your site gets found.
How can I best use my OEM co-op funds?
Dealer Spike partners with over 100 OEM programs including Yamaha, Honda Marine, Blazer Boats, BRP (Sea-Doo), and others. For marine dealers, that means you can apply your co-op dollars to multiple website and marketing products, so you don’t leave money on the table.
(Co-op pre-approval is always recommended. Dealer Spike does not guarantee that co-op claims will be approved.)
Do you integrate with my DMS?
Dealer Spike integrates with multiple dealer management systems such as Lightspeed and Blackpurl, plus many more. That way, your boats, pricing, and leads stay updated automatically. Inquire today if we integrate with your DMS!
Do you support multi-location groups?
Yes, we support marine dealerships of all sizes!
Hear from Other Marine Dealers
See how Marine dealers use our website and marketing services to sell more inventory.
