Outdoor Power Equipment
Our custom-tailored website and digital marketing solutions can help your outdoor power equipment business overcome challenges and find success.
Industry Challenges
OPE dealers face tough competition, online price pressure, and changing consumer preferences, making it critical to have an outdoor power equipment website and marketing strategy that attracts and converts modern shoppers.
Competition is High and Increasing
Large retailers, including big box stores and home improvement stores, are encroaching and taking more market share.
Consumers Have More Choices
Online retailers make it easier than ever to comparison shop and find low prices. Consumers have high bargaining power.
Consumer Preferences are Shifting
Government and environmental regulations, and shifting consumer preferences, are influencing the types of equipment that can be bought and sold.
Website & Marketing Solutions for the Power Equipment Industry
Digital tools to help OPE dealers keep pace with shifting industry trends.
See Our Top Power Equipment Website & Marketing Products
Frequently Asked Questions
Why choose Dealer Spike as my OPE website provider?
Dealer Spike websites help OPE dealers show up on Google, sell equipment online and in-store, and keep seasonal customers coming back. From lawn mowers to snow blowers, your site can highlight the right products year-round and let buyers book service or shop parts easily.
What website and marketing tools do you offer for OPE dealers?
Dealer Spike is proud to offer one of the most extensive outdoor power equipment website and marketing toolkits in the industry:
- Price-drop alerts for shoppers
- Buy online, pick up in-store for whole goods, plus online checkout for parts and accessories
- Mobile app to easily capture and upload professional photos and 360° walkarounds of whole goods
- Email marketing to automatically follow up with potential buyers and drive repeat business
- Payment calculators to show monthly options and pre-qualify for financing
- Inventory syndication to third-party industry marketplaces
All of these tools work together to drive more sales for your dealership.
Can you help me show up on Google and get more traffic?
Yes. Dealer Spike uses SEO and Google ads so your OPE dealership shows up when people search “lawn mower dealer near me” or “snow blower repair.”
Can my website change with the seasons?
Absolutely. With Dealer Spike, you can swap banners and promotions to match the season — highlight spring tune-ups, fall winterization, or snow season specials so your site always speaks to what buyers need now.
What is the main advantage of combining AEM with SEM?
By integrating SEM with Automated Email Marketing, you can nurture leads from the moment of acquisition to conversion. SEM draws in new potential customers, while AEM keeps them engaged, informed, and on the path to purchase, improving overall conversion rates.
How can I best use my OEM co-op funds?
We work with multiple OEM programs, including Ariens, Briggs & Stratton, Toro, Cub Cadet, and Honda Power Equipment, to help OPE dealers maximize co-op dollars across websites and marketing.
(Co-op pre-approval is always recommended. Dealer Spike does not guarantee that co-op claims will be approved.)
Do you integrate with my DMS?
Dealer Spike integrates with multiple dealer management systems. That means your mower or blower inventory, pricing, and leads stay up to date automatically. Inquire today if we integrate with your DMS!
“Lawn and Outdoor Equipment Store in the US.” Brigette Thomas. Jan. 2024. IBISWorld. Web.
“Lawn and Garden Equipment Manufacturing in the US.” Brendan McErlaine. Dec. 2023.