Utility Trailer
Overcome every industry challenge with our custom-tailored website and marketing solutions for the utility trailer industry.
Industry Challenges
The utility trailer market is competitive and seasonal—the right trailer website and marketing tools help you appear in local searches, promote inventory, and convert shoppers fast.
Consumers Are Spending Less
Periods of inflation and economic uncertainty result in lower consumer confidence and fewer trailer purchases.
Related Industries and Activities Impact Sales
Construction and infrastructure projects stall during difficult economic times, resulting in decreased demand for trailers.
Sales can Depend on the Success of Other Businesses
Businesses are scaling back on investing in new vehicles, which directly impacts the trailer market.
Website & Marketing Solutions for the Utility Trailer Industry
Keep up with changing industry trends and convert more online visitors into sales with website and marketing tools built for trailer dealers.
See Our Top Utility Trailer Website & Marketing Products
Frequently Asked Questions
Why choose Dealer Spike as my trailer website provider?
Dealer Spike websites make it simple for trailer dealers to show up on Google and sell more — both online and on the lot. Our platform highlights trailer specs, axles, weight ratings, and more so customers find exactly what they need.
Can Dealer Spike handle trailer inventory?
Dealer Spike proudly offers one of the most extensive website and marketing toolkits for trailer dealers:
- Price-drop alerts to bring promising buyers back to your website
- Online checkout for parts and accessories directly on your website
- Mobile app to capture and upload professional images and 360° walkarounds right on your lot
- Email marketing to promote deals, new inventory, and personalized “see it again” reminders
- Financing calculators to show affordable options and help shoppers pre-qualify for a purchase
- Inventory syndication to trailer marketplaces like TrailerTrader
Can you help me show up on Google and get more traffic?
Yes. Dealer Spike combines a full suite of digital marketing tools, including SEO and Google ads, to get your trailer dealership in front of buyers searching “cargo trailer for sale” or “equipment trailer dealer.”
Do you integrate with my DMS?
Dealer Spike integrates with Lightspeed, Blackpurl, and others, so your trailer inventory and leads stay synced. Inquire today if we integrate with your DMS!
How can I best use my OEM co-op funds?
Dealer Spike partners with over 100 OEM programs. For trailer dealers, that means you can apply your co-op dollars to multiple website and marketing products, so you don’t leave money on the table.
(Co-op pre-approval is always recommended. Dealer Spike does not guarantee that co-op claims will be approved.)
“Utility Trailers Market: Key Developments and Trends for 2031.” Oct. 16, 2023. LinkedIn. Web.