Agriculture
Stay competitive in the ever-changing agriculture equipment industry with our custom-tailored website and marketing solutions.
Industry Challenges
Agriculture dealerships face new challenges as more farmers and rural buyers shop online—requiring farm equipment websites and digital marketing that win local searches and drive equipment sales.
Farm Equipment Sales are Slowing
Following years of demand and high farm profitability, many farmers have stopped buying and financing equipment, mainly due to inflation and slimming margins.
Financing Farm Equipment is More Difficult
Tough credit conditions, including rising interest rates and a more stringent lending environment, have caused equipment sales to slow.
Market Volatility is Causing Concern
A decline in commodity crop prices has forced farmers to consider low-cost alternatives, such as used and rental agriculture equipment, rather than buying new.
Website & Marketing Solutions for the Agriculture Industry
Know the website and marketing solutions to every agriculture industry challenge.
See Our Top Agriculture Website & Marketing Products
Frequently Asked Questions
Why choose Dealer Spike as my agriculture website provider?
Dealer Spike websites help ag dealers show up locally, sell more equipment, and keep farmers connected. From tractors to combines, your site can highlight inventory, financing, and seasonal promotions all in one place.
What website and marketing tools do you offer for agriculture dealers?
Dealer Spike proud offers one of the most extensive website and digital marketing toolkits in the agriculture industry:
- Price-drop alerts to re-engage promising buyers and bring them back to your website
- Online checkout for parts and attachments so shoppers can buy from your website 24/7
- Mobile app to capture professional photos and 360° walkarounds right on your lot
- Email marketing to promote service or sales and personalized “see it again” reminders
- Payment calculators with financing integrations to encourage shoppers to complete a purchase faster
- Marketplace syndication to farm equipment sites for increased inventory visibility and sales opportunities
Can you help me show up on Google and get more traffic?
Yes. Dealer Spike uses SEO and ads so your dealership shows up when farmers search “tractor dealer near me” or “combine for sale.”
Can my website promote seasonal offers?
Yes. Dealer Spike’s self-service content editor makes it easy to highlight planting, harvest, or winter service campaigns, so your site speaks directly to farmers’ needs.
How can I best use my OEM co-op funds?
Dealer Spike partners with over 100 OEM programs, including John Deere, Case IH, and Kubota. For agriculture dealers, that means you can apply your co-op dollars to multiple website and marketing products, so you don’t leave money on the table.
(Co-op pre-approval is always recommended. Dealer Spike does not guarantee that co-op claims will be approved.)
Do you integrate with my DMS?
Yes. Dealer Spike integrates with Lightspeed, Blackpurl, and more, so your tractors, combines, and customer leads stay in sync.
“Overcoming challenges of Farm Equipment Supply Chain.” Dec 14, 2021. Mechanical Power. Web.