Powersports
Stay competitive in the powersports industry with Dealer Spike — the leading powersports website and marketing provider delivering custom solutions for dealerships.
Industry Challenges
The powersports industry is changing as buyers move online. Dealers need website and marketing tools to attract and convert today’s shoppers.
Consumers Are Less Motivated to Make Purchases
Ongoing inflation and rising interest rates are slowing consumer demand and driving down prices and dealership profits.
The Cost of Keeping Inventory is More Expensive
Inventory is sitting on dealership lots longer, increasing costs and competition, as well as lowering the overall profit margin on each individual sale.
Online Competition Continues to Increase
More consumers are turning online for their powersports purchases and many dealers are lagging behind the digital age, even as sales continue to slow in-store.
The Seasonality of Powersports Can Lead to Uneven Sales
Seasonality forces many dealers to carry multiple options, increasing competition for floorspace and pressure to sell at a lower price in order to move products.
Solutions for the Powersports Industry
There’s a solution for every industry challenge — and Dealer Spike is a top powersports website and marketing provider helping dealerships win more local searches, generate qualified leads, and grow digital sales.
See Our Powersports Website & Marketing Products
Frequently Asked Questions
Why choose Dealer Spike as my powersports website provider?
Dealer Spike is more than just a website provider — we’re built for powersports dealers. Our platform helps you list inventory, take payments online, and connect with buyers in your local market. With add-on tools like e-commerce, mobile apps, and 360° walkarounds, you get everything you need to sell more units both online and in-store.
What website and marketing tools do you offer for powersports dealers?
Dealer Spike gives you access to powerful tools that keep customers engaged:
- Price-drop alerts to bring shoppers back when units go on sale
- 360° walkarounds so buyers can explore inventory online like they’re on the showroom floor
- Mobile app for your dealership so customers can browse and connect anytime
- Email marketing to reach past and potential buyers
- eCommerce and payments so you can sell gear, parts, and accessories online
- Payment calculator and Sheffield Financial integration to make financing simple
All of these tools work together to drive more leads and sales for your dealership.
Can you help me show up on Google and get more traffic?
Yes. Dealer Spike combines SEO (search engine optimization) and Google ads to help your dealership show up on the front page of Google. Our team works to get your website found by local riders searching for ATVs, UTVs, motorcycles, and more, so you get more clicks, calls, and walk-ins.
How can I best use my OEM co-op funds?
Dealer Spike partners with over 100 OEM programs, including Harley-Davidson®, Polaris, BRP, Yamaha, Kawasaki, Honda, CFMOTO, Ducati, and others. You may be able to apply your co-op dollars across your website, Google ads, and marketing campaigns so you maximize your reimbursements and your results.
(Co-op pre-approval is always recommended. Dealer Spike does not guarantee that co-op claims will be approved.)
Do you integrate with my DMS?
Dealer Spike offers multiple DMS integrations, including popular systems like Lightspeed and Blackpurl, plus many more. This keeps your inventory, pricing, and leads synced without extra manual work, so your staff can focus on selling. Inquire today if we integrate with your DMS!
Can I sell inventory with Dealer Spike?
Absolutely. Dealer Spike makes it easy for powersports dealers to sell online. From full e-commerce for parts and accessories to calculating payments and applying for financing on units, you can give customers the option to shop on your site 24/7.
Do you support multi-location groups?
Yes, we support powersports dealerships of all sizes!
Hear from Other Powersports Dealers
See how Powersports dealers use our website and marketing services to sell more inventory.
