Motoplex of Norfolk

Reliability is the Most Important Factor in Vendor Selection

Motoplex of norfolk – case study – image

About Motoplex of Norfolk

For over 25 years, Motoplex of Norfolk has served their Nebraska community with a commitment to quality service and customer satisfaction. Their entire enterprise has grown over the years, including their service department, which proudly services every machine it sells.

Realizing the Need for Proven Methods

Previously, Motoplex partnered with a new website and digital marketing vendor that prioritized cutting-edge technologies. However, it soon became clear they were not able to engage customers as promised, and as a result, they were losing customers without realizing it. In a time when they were already struggling to sell enough inventory, Motoplex knew they needed a more reliable solution that generated results with an “established” provider.

As Motoplex explored the market for a new provider, Dealer Spike was recommended by many industry peers. Knowing Dealer Spike had the trust of real dealerships in the community gave them confidence to make the switch.

You gotta be smart in how you’re trying to sell and ask yourself, ‘What’s sustainable in the long term?’ We decided to move some dollars to target the tried-and-true methods Dealer Spike offers.”

– Abe Schoenherr, Director of Marketing for Motoplex of Norfolk

Finding Balance Between Reliability & Originality

Immediately, Motoplex was pleased with the amount of options, customizations and automations that Dealer Spike offers. One of the most important features for Motoplex is the ability to easily update their website content and sales promos, helping their site stand out from others in the industry. This self-service feature, along with their other digital tools, has greatly improved their ability to engage customers.

[Dealer Spike] is original… And that’s what we wanted to be able to do with our website. We want to be different, and make our look and customer experience unique.”

– Abe Schoenherr, Director of Marketing for Motoplex of Norfolk  

Motoplex has launched several Dealer Spike products and strategies, but the true excitement for this new partnership comes from knowing that as their dealership grows, Dealer Spike’s reliable solutions will help steer them toward success.