Search Engine Marketing
Drive targeted traffic to your website through Search Engine Marketing (SEM).
With our strategic SEM approach, your dealership’s paid ads will feature prominently on the platforms your shoppers are browsing.
Top Features
Our SEM suite puts your business directly in front of shoppers who are searching online.
Search Ads
Put your dealership at the top of Google search results related to your industry.
Display Ads
Engaging, image-based ads target likely buyers on relevant websites and apps.
Increase the Quality of Your Website Traffic
Paid ads can be tailored to match specific search queries for related inventory and services, driving more high-intent traffic to your website. This can improve your conversion rate since paid ads capture users while their interest is high.
Targeted Lead Engagement
SEM places your message directly in front of users who are actively searching for related keywords, ensuring your ads are precisely aimed at shoppers with a strong interest in your inventory. You can further fine-tune your ads based on factors such as user demographics and time of day.
Maximize Your ROI
The average return in revenue for paid ads is $2 for every $1 invested1. SEM maximizes your ROI by precisely targeting shoppers who are actively searching for relevant inventory or services, leveraging cost-effective keywords, and tailoring your ad strategy to fit your marketing budget.
Re-Engage Website Visitors
Shoppers aren’t always ready to buy when they visit your website, but that doesn’t mean they’re a lost cause. You can increase your conversion rates by re-advertising to individuals who previously visited your website and encouraging them to complete a purchase.
Client testimonials
Jeff Grant
I used to do the Google Ads myself, but with all the other things I’ve got my hand in, you can only spread yourself so far. Dealer Spike’s in-house team has been handling our Google Ads for a while now. They’ve become a pretty significant part of our traffic.
Jeremy Fields
Our paid ads performance impacts our in-store traffic and boat sales. If one’s up, the other’s up. What we spend on SEM directly correlates to what we sell.
Recommended Resources
Enjoy the latest insights on search engine marketing!
Your Guide to Understanding Search Engine Marketing & Getting More Out of Your Ad Spend
Effective marketing is no easy task. With so much competition and so many marketing options, today’s consumers have learned to filter out irrelevant adv…
Southern Spokes Motor Sports Case Study
Learn how Southern Spokes Motor Sports united their SEO and SEM efforts to achieve steady traffic all year round, even during their slow seasons.
Duskin Point Marina Case Study
Learn how Duskin Point Marina expanded their online and in-store business through their Search Engine Marketing strategy.
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