Southern Spokes Motor Sports

About Southern Spokes Motor Sports, LLC 

Located in Fort Lauderdale, FL, Southern Spokes Motor Sports, LLC is a full-service dealership management brand serving the powersports industry. They currently manage Desperado Harley-Davidson® and Hideout Harley-Davidson®, located across Louisiana, Missouri, and Texas. These locations primarily serve mid-size markets that draw their customers from surrounding areas. 

Rebuilding Their Online Presence with Organic and Paid Strategies  

After a brief hiatus with another website provider and being dissatisfied with a generic experience, Southern Spokes came back to Dealer Spike, and they expressed an urgency to rebuild their online presence quickly. They hit the ground running with SEO and SEM campaigns to get back on track. Now, they’re getting a detail-oriented, customized marketing strategy that drives results. 

Working with Dealer Spike and being able to have a point of contact there has allowed us to really get down to the nitty gritty of what our focuses are going to be; what direction we’re trying to go, who we’re trying to target, and how often we’re trying to get to them.” 

-Amanda Marcum, Southern Spokes Director of Marketing 

SEO & SEM Lead to Consistent Year-Long Growth – Even in the Off-Season 

As dealers in cold weather regions can relate, all three of Southern Spokes’ stores experience a drop in foot traffic during off-season periods. With Dealer Spike’s SEO and SEM strategies, they’ve held strong with digital traffic during those periods, seeing consistent growth all year. Their AdWords marketing has seen the most significant traction, with display ads also playing a role in their SEM success. Specifically, the promotion of their Riding Academy program has kept driving consistent traffic to their website and on-site locations. 

“We have had consistent growth over the years… Month over month and year over year you can see…It is consistent, which is very much appreciated.” 

-Amanda Marcum, Southern Spokes Director of Marketing