Selling outdoor power equipment just got easier. With Dealer Spike’s new Whole Goods eCommerce solution, we’re giving you the ability to sell whole goods items on your website—not just showcase your parts inventory.
Closing the Gap with Big Box Stores
Big box retailers like Amazon and Home Depot have long dominated retail, offering extensive online shopping experiences that smaller dealers often struggle to match. But here’s the thing: not every customer wants to shop at a massive chain. Many consumers prefer to support small, local businesses, but they still expect the same convenient online buying experience.
By adding Whole Goods eCommerce to your website, you can give customers the same buying experience they’d expect from big-box retailers. Think of it as leveling the playing field. Shoppers can easily purchase large-ticket items, such as lawn mowers or chainsaws, directly from your site and then pick them up at your dealership.
No hassle, no frustration, just a straightforward path to purchase.
Delivering More Than Just Customer Convenience
There’s more to Whole Goods eCommerce than the convenience of online shopping for your customers. It opens the door to a range of benefits that can improve your sales.
Skip the shipping headaches by eliminating the need to deliver bulky goods. Whole Goods eCommerce eliminates this hurdle by offering an easy buy online, pick-up in-store system:
- For Consumers: Shoppers can browse your website, add items to their cart, and complete their purchase online. They’ll receive a confirmation email letting them know their item is ready for in-store pickup.
- For Dealers: You avoid the cost and hassle of shipping, and your team manages the pickup process right at the dealership, allowing opportunities for in-person interactions, upselling, and building customer loyalty.
Show your industry expertise on your website – right alongside your inventory. When consumers consider purchasing equipment, they often turn to big-box retailers because these stores have invested heavily in user-friendly, visually appealing websites. Unfortunately, many OPE dealer websites are missing out on an experience that measures up. Whole Goods eCommerce paired with Dealer Spike’s OPE-focused website platform changes that.
Here’s how:
- Advanced Inventory Filters: Help your website visitors easily find exactly what they need, whether it’s a specific mower model or a trimmer with the right specs.
- Detailed Product Pages: Give shoppers all the information they’d get if they were browsing a product in-store, from key features to pricing and specs.
- Mobile-Forward Design: With most shoppers researching online via their phones, a mobile-friendly website is critical to keeping your customers engaged.
- SEO That Puts You on the Map: Selling online starts with being found online. Attract more buyers with a website that’s optimized for search engines, ensuring your dealership appears when shoppers are looking for specific equipment.
A modern website isn’t just about looking polished. It’s about highlighting your extensive inventory, expert repair services, and in-depth industry knowledge—unique advantages that big-box stores can’t match. Let shoppers see why your dealership is their best choice for quality equipment and trusted service.
Why Selling Whole Goods Online Matters Now
If you’re not selling online yet, you’re already falling behind the competition. Big-box retailers have been thriving in the digital space because they’ve embraced consumer demand for online shopping. The good news? With Whole Goods eCommerce, you have a pathway to compete effectively. This solution expands your dealership’s reach, builds loyalty with local customers, and gives your business the edge it needs in a marketplace dominated by bigger players.
Take the next step today. Explore Whole Goods eCommerce Solutions and join the future of OPE sales.
Discover More Value-Added Solutions
Whole Goods eCommerce is just one of the ways Dealer Spike is helping dealerships grow. We’re focused on tools that improve customer experience, help you sell more inventory, and make online buying simple and effective.
From building your website’s visibility to giving your buyers the convenience they expect, our innovative solutions are built to keep your dealership competitive. Learn more here.