See what’s working, where shoppers come from, and how your dealership stacks up—without leaving your dashboard. Your Marketing Performance Dashboards are included at no additional cost, helping you make faster, data‑backed decisions right where you already manage your website.
What You’ll Find in Your CMS Menu (and Why It Matters)
Website Performance
Month‑to‑date view of visitors, VDP views, leads, and click‑to‑call. Spot where traffic converts — or drops off — and fix the right pages first.
Visitor Acquisition
See which channels attract real shoppers and which ZIP codes actually appear. Refocus ad spend on proven sources and tighten your geo-targeting.
Engagement Analytics
Vehicle‑level activity by unit, type, and make. Improve photos, pricing clarity, and placement on high-view/low-lead units to move inventory faster.
Peer Benchmarking
Compare visitors, VDPs, leads, and merchandising quality against local peers. Set realistic targets and close visibility gaps in your market.
Digital Marketing ROI
One clear view for paid, organic, email, SEO, and online reputation. Know exactly what’s driving performance and place your ad budget with confidence.
Lead Hunter
Identify previously anonymous shoppers, see what they viewed, and get daily alerts so your team can call the most likely buyers first.
(Available to dealers with Lead Hunter included in their package; located under the Leads tab.)
Why It Pays to Know Your Marketing Performance
Seasonality and inventory swings make guesswork costly—pontoons in spring, zero‑turns mid‑summer, compact tractors pre‑harvest, and trailers throughout the year. Your dashboards reveal these shifts early, so you can plan promotions, staffing, and ordering based on demand, not hunches.
Each dashboard gives you context you can trust. Peer comparisons help you tell market changes from fixable site issues. ZIP‑level traffic pinpoints where your best leads really come from. This is data built for dealership pros – no fluff, just clear readouts that lead to action.
Next Steps
- Explore more about the Marketing Performance Dashboards.
- Log in today and start tracking your performance – your quickest path from traffic to tangible results. Not sure how to access your CMS? Visit HERE for a walkthrough.
Driving Value with Clear Reporting
Dealer Spike’s innovation focus is simple: put the proof where you work every day. Marketing Performance Dashboards help you turn real data into dealership‑ready decisions.