Website Analytics
See what’s working—without leaving your CMS.
Know which pages and promotions drive real leads, where demand starts, and how to turn more shoppers into buyers—all in one place.
Meet Your Website Analytics Dashboards
Website Performance
See which pages and listings bring in the most calls and forms—and where shoppers drop off—so you can make every click count.
Visitor Acquisition
Know exactly where your traffic and leads come from—search, ads, referrals, or direct—and shift dollars to what’s driving results.
Engagement Analytics
Spot which makes and models shoppers view most often. Feature the right vehicles and plan inventory around real-time demand.
Know What’s Working on Your Website
See which pages and forms actually turn visitors into leads. Find weak spots, fix them fast, and repeat what’s driving results.
Focus Budget Where It Matters
Understand where demand starts—by campaign, source, or ZIP—and invest in what delivers. No guessing, no wasted spend.
Feature What Buyers Want
See which vehicles shoppers view and inquire about most.
Put high-interest units front and center, and move slower inventory faster.
Get Started Today with Your Downloadable Guide
- You don’t have to be a marketing expert to understand your dashboard data.
- Turn data into decisions with our step-by-step guide to reviewing your website and digital marketing performance.
Frequently Asked Questions
What exactly do the Website Analytics Dashboards show?
Everything that drives leads—top-performing pages, traffic sources, and high-demand vehicles.
- Track visitor-to-lead conversion by page and top-performing lead forms.
- View traffic sources (paid, organic, referral, direct) and ZIP code distribution.
- Identify popular makes, models, and categories from views, searches, and inquiries.
- Detect inventory page drop-offs and trace session sources and conversion-assisting campaigns.
Can I use it to decide where to spend my marketing budget?
Yes. See which channels and ZIPs generate real leads, not just clicks, so you can invest confidently.
How often does it update?
Every week—so you can adjust promotions, pricing, or spend without waiting for a monthly report.
Need a Hand Getting Started with Your Dashboards?
Check the Dealer Spike Help Center for quick steps or contact our support team.
Trouble logging into your CMS? Your Dealer Spike Account Manager can assist with your Dealer Spike CMS credentials.
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