Selling parts, garments, and accessories online isn’t optional anymore. Your customers expect an online shopping experience that competes with retail giants. They won’t tolerate slow-loading pages, complicated navigation, or cluttered displays. If your site doesn’t deliver, they’ll be shopping somewhere else.
Here’s where Dealer Spike’s latest updates to our eCommerce platform come in. With faster page speeds and a new Inventory Deduplication feature, we’re making it easier for you to create an online shopping experience that works for both your business and your customers.
Faster Websites Lead to Smoother Sales
Slow webpages negatively impact sales. Nearly 70% of consumers say page speed affects their decision to buy, and if you’re targeting mobile users—which likely make up most of your traffic—that number jumps even higher.
That’s why we’ve boosted the performance of our eCommerce platform to make your category pages, product displays, parts/body diagrams, and fitment search pages load faster. Dealers testing these upgrades are seeing a game-changing difference:
- A 36.85% faster average site load time
- Pages that now load in 5 seconds or less
What does this mean for your customers? It means they won’t bounce off your site in frustration. Instead, they’ll get the smooth, hassle-free experience they expect. And when shopping is easy, they’ll browse longer and buy more.
Decluttering Inventory Displays
Clean, clutter-free search result pages (SRPs) are crucial for mobile traffic, which is consistently higher than desktop traffic for dealership websites. We’ve introduced Inventory Deduplication, which combines identical in-stock items into a single listing on the search results page. For example, if you have multiples of the same chainsaw, they’ll all be represented by one clean listing, with the quantity clearly displayed.
By simplifying your inventory display, you help your shoppers find what they’re looking for faster. They see more unique choices at a glance and make confident purchase decisions without wading through repetitive listings.
Read a quick helpful guide on how to set up Inventory Deduplication.
Not Selling Online Yet?
If you’re not already using Dealer Spike’s eCommerce platform, there’s never been a better time to start. Learn how selling online can help you improve your sales opportunities and reach more customers.
Our Commitment to Delivering Ongoing Customer Value
Dealer Spike builds tools that help shoppers locate products with less hassle, make informed choices, and move through your website without frustration. Take a look at our upcoming innovative features and see how your dealership can provide a better digital experience every day.