When inventory sits on the lot, and your competitors are gaining ground, you can’t afford to overlook sales opportunities coming from your website. You have a steady stream of visitors on your website, but how many of them are ready to buy? Dealer Spike is introducing Lead Hunter, a tool designed to identify your website traffic and highlight your most serious buyers.
What Is Lead Hunter?
Lead Hunter is more than just software. It’s a powerful dashboard directly in your Content Management System (CMS) that shows you exactly who’s visiting your site, what they’re looking at, and how likely they are to take action. Lead Hunter doesn’t work alone; it’s supercharged by Automated Email Marketing (AEM), which connects a shopper’s behaviors on your site with their name and contact information. Together, Lead Hunter and AEM take the mystery out of lead management, turning website clicks into potential sales you can act on.
Here’s how it works: Lead Hunter assigns a lead score to each contact based on what they’re doing on your site. Are they browsing units or diving into specific listings? You’ll know. It’s actionable insight showing which high-value shoppers to focus your sales efforts on and keep your pipeline growing.
Don’t Lose Time or Leads
Timing can make or break closing sales. With Lead Hunter, you’ll know which prospects to prioritize with a daily email summarizing who interacted with your inventory in the last 24 hours. These aren’t dead-end leads. These are prospects actively engaged in your inventory right now. That means you can reach out while your dealership is still top of mind, turning their curiosity into a sale before they wander off to a competitor.
Dealers who wait too long to engage their leads leave money on the table. Lead Hunter puts those leads at your fingertips before it’s too late.
Stop Guessing & Start Closing
No more delays in responding to high-quality leads. Take the guesswork out of prioritizing prospects by automatically ranking them based on their engagement level. This enables you to focus on your most promising buyers and respond more quickly, improving your chances of closing the deal. No more chasing cold leads or wasting time guessing who to follow up with—Lead Hunter ensures you always have the insights needed to take the next best step.
Lead Hunter also helps you close deals faster by using personalization to create meaningful connections with your leads. To craft personalized follow-up messages, you can quickly reference each lead’s name, the unit they viewed, and its price within the dashboard. This tailored approach helps you build trust and address the buyer’s specific interests right from the start
When you start conversations with, “Hey, I noticed you were checking out that [Brand/Model] listed at [$Price]. What questions can I answer for you?” you’re already miles ahead of a canned pitch. Every interaction feels like it was made just for them because it was.
Why Wait? Others Won’t.
If you’re thinking this sounds like a luxury, it’s not. Lead Hunter is designed to arm your sales team with the tools they need to work smarter, not harder. The dealers already using Lead Hunter and AEM aren’t just keeping up with the competition—they’re pulling ahead by converting website visitors into customers faster and more effectively.
Every day you don’t use Lead Hunter is a day you’re letting prospects log on, browse inventory, and vanish without a trace. Meanwhile, your competition is tracking them, reaching out, and making the sale. The question isn’t whether you need it but how much longer you’re willing to wait while they grab sales that should’ve been yours.
Get Started with Lead Hunter Today
Lead Hunter changes the game for dealership sales teams—not by adding complexity, but by giving you clarity. Paired with Automated Email Marketing, it opens up a clear pathway from “just looking” to “ready to buy.”
Start using Lead Hunter to gain valuable insights, prioritize your strongest leads, and improve your follow-up strategy.