Five Fantastic SEO Practices to Increase Your Website Traffic
Search Engine Optimization (SEO) is one of the oldest methods to market a business online, and to this day it remains highly effective and crucial to your revenue growth. While some marketing strategies and platforms may fluctuate in efficiency over the years as consumer behavior evolves, SEO continues to determine which dealership websites receive the heaviest flow of online traffic. By understanding and implementing the current requirements for superb SEO, you can connect with more prospects and grow your customer base.
Incorporate the Hot Keywords
Target keywords that you know will appeal to online leads in your area, especially if you are running a New Year’s sale or recently added a new product line to your inventory. Research what online leads are searching for right now to ensure you’re incorporating keywords that have a high search volume and low competition from other dealerships. The use of keywords and keyphrases should sound natural in your content, as search engines and online shoppers alike will pass over keyword-stuffed copy in favor of more conversational writing.
Keep Your Content Fresh & Unique
Search engines are programmed to prioritize websites with up-to-date and original content to ensure that browsers receive a list of the most relevant search results. No one wants to read information that’s identical to five other websites or is five years out of date. By featuring content that’s custom-written and reflects your dealership’s latest developments, you’re increasing your website’s ability to rank highly in your future customers’ searches.
Make Your Website Mobile-Friendly
Responsive, or mobile-friendly, websites are becoming a standard requirement for search engines. With more than half of online shoppers preferring to browse from a mobile device, search engines have learned to prioritize websites that offer online users a mobile-optimized browsing experience.
Help Your Images Rank Highly
Search engines can’t process the content of your website photos without your help. By adding an explanation of each photo for search engines to read, your images can rank higher in the image search feature, which can help more shoppers find your website. Providing alternative text for photos also assists online shoppers with vision disabilities enjoy a better experience on your platform.
Interlink Your Web Pages to Drive Results
Interlinking your web pages is the process of adding an internal link to one page that, when clicked, will direct a website visitor to another web page. This helps to promote your different web pages and direct potential buyers down a streamlined journey toward the final sale.
The nature of SEO has remained current, but the requirements for SEO evolve over the years and require businesses to adjust their websites in order to meet the current standards for search engine algorithms. If you have any questions about maintaining your website’s SEO or getting started with launching your website, contact our website specialists at Dealer Spike today.