Geofence Targeting a Vital Tool

Connecting digital touchpoints creates a smooth online experience for customers and allows them to follow a logical customer journey. For example, it is good practice to create consistent content for your website, social media pages and e-newsletters to promote a sale or event at the dealership.

Connecting digital touchpoints is also a highly effective way to speak directly to an individual customers’ wants and needs. If they are browsing pop-up campers on the website, followup emails shouldn’t focus on Class A motorhomes.

What about non-digital touchpoints? Tracking a website visitor can provide powerful insight, but is it possible to reach prospects and customers digitally based on moves they make in real life? The answer is yes, with Geofence Targeting.

Geofence Targeting allows dealers to reach potential customers based on location data from their mobile devices. Based on that information, dealers can advertise online at a local outdoors supply store, restaurants, family activity centers, or a competing RV dealership across town. They can also pull a list of home addresses from their CRM system to target specific households or even entire neighborhoods.

By accessing location data on mobile devices, dealers can advertise to people who visit those locations for up to 30 days post-visit. The ability to capture the attention of specific prospects visiting popular places in a dealer’s target audience is a game-changer.

While other methods of digital advertising can be incredibly targeted and specific, Geofence Targeting is tough to beat. Imagine being able to deliver a promotional message about your dealership directly to someone browsing the same types of RV units that you carry at your competitor’s location. There is no better way to convert a prospect to become a customer for your dealership instead.