HOW TO USE VIDEO ON SOCIAL MEDIA-AND WHY YOU SHOULD

Social media is an important marketing tool for business to begin with, but in order to go above and beyond, consider implementing video on your social media channels. In today's social media atmosphere, video is the #1 way to get a step ahead. For proof of this, just consider these statistics - Videos on Twitter are 6 times more retweeted than photo posts; one hundred million hours of video are watched daily on Facebook; and 10 billion videos are watched daily on Snapchat.* If you want to get your message out there and really resonate with your audience - implement video strategy on your social media channels.

Users love video on social media because its entertaining and convenient. Consumers can watch a video to gain knowledge on your business without having to read anything- it's easy. However, the average users' attention span is getting shorter and shorter; so keep videos brief. A recent study shows that videos shorter than 30 seconds have 89% higher conversions than longer videos. **

Keep your videos simple but attention-grabbing. You have a short amount of time to really capture a viewer - use that time wisely. For example, if you are a boat dealer, what better way to advertise your boat than to show a video of people on the water enjoying it? You can use footage of people on the boat, then add in clips with your message showing off the boat's features and capabilities. Showing off the features and level of experience on your boat will help to encourage sales, because viewers will want to have that experience too.

Adding graphics to your video can help drive your message, but also be thoughtful in how you present it. Your speaker should use proper tone and emphasis, and be sure to keep your script short and sweet. You want your message to come across strong and clear. Steer away from any distractions within your video- choose a plain background that will put the focus on your subject.

Videos in social media marketing increases sharing by at least 10 times.*** Don't be afraid to promote your video across all of your social channels. One-third of retailers increase their conversions by 91% with implementation of video, so use this opportunity!**** Creating a video series to post on your social media account is a great way to get your viewers to come back for more. Create a video calendar with a mix of promotional, educational, and entertaining videos to balance out your video strategy.

Sending the right message will hook your viewers. Don't use video solely to promote your units, use it to share something. Promotion of your dealership can still be done in a subtle way through video, but you don't want to always put the main focus on selling something. For example, sharing a video like "Quick Tips on How to Take Care of Your Boat" provides an opportunity to share useful information, while also promoting your dealership. If you're trying to sell a product, talk about the benefits of the product. Seventy-three percent of customers are more likely to buy a product after watching a video about it.***** If they see the benefits first-hand, they are more likely to make that purchase.

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