Introducing: Targeted Digital Advertising
Consider the digital world beyond search engines like Google. While it’s true that most people browsing online use search engines regularly, making them a highly effective platform for advertising, it is also true that people are then visiting other sites. The ability to continue targeting online users as they browse websites outside of search engines is highly valuable to your overall advertising strategy. But it doesn’t stop there. Targeted Digital Advertising also allows you to target people based on moves they make offline – specifically, locations that prospects visit as well as video content they stream.
A new product offering for Dealer Spike clients, Targeted Digital Advertising includes:
- Website Re-Targeting. This allows you to advertise to people who have previously visited your site. If they had enough interest to take a first look, it’s likely that additional ads as they browse other sites will entice them to return.
- Behavioral Targeting. As if reading prospects’ minds, this service allows you to advertise to online users performing searches with keywords related to the units you sell at your dealership and reading content containing keywords relevant to what you sell. For example, if you owned a barber shop, advertisements for your shop would appear when online users were making searches like “How often should I get my hair cut?” or reading articles titled “Popular Haircuts for Men.” Behavioral Targeting allows you to reach people demonstrating online behavior that shows they have a likely interest in your business.
- Geofence Targeting. This tool allows you to target ads to people visiting specific locations. Draw a custom map around any geographical location – for example, the competing dealership across town – and advertise to people in that location during their visit and for up to thirty days post-visit.
- Video & OTT/CTV Advertising. Advertise to people streaming video content on mobile devices through platforms like Roku, Apple TV, Google TV, Xbox, and more. Don’t waste your advertising dollars on traditional TV commercials – these are spendy and most people will ignore, mute, or fast-forward through them. Streaming content is becoming more and more popular, so take advantage of this new opportunity to reach customers.
Targeted Digital Advertising in combination with additional Dealer Spike products Search Engine Optimization, Search Engine Marketing, and Marketing Automation provide an end-to-end digital marketing suite to drive leads for your dealership. The opportunities to reach new customers are endless – allowing you to take advantage of online real estate both on and off search engines, and to deliver ads across devices. Geofence Targeting even extends this opportunity to target ads based on physical location. Targeted Digital Advertising ties the digital marketing suite together.
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