Need to Know: Spooky Facts About Digital Marketing

Did you know that it only takes 0.05 milliseconds for users to form an opinion about your website? That is all it takes for someone to determine whether they will stay or leave your page. First impressions matter- 94% of the first impressions are design related. Is your website up to standards? Implementing digital marketing strategy for your business is essential. This doesn't apply to your website alone - it also includes additional digital marketing tools, social media, blogs, and more! Are you utilizing digital marketing to its full potential? Read these other spooky facts to find out why you should be:

-The average user will spend nearly two hours on social media every day. A study shows that 53% of Americans who follow brands on social media are more loyal to those brands. So take advantage of social media - it's utilized by over 81% of Americans.

-Not only is social media used by a large volume of internet users, it's extremely persuasive as well. 93% of shoppers' buying decisions are influenced by social media. Social media users engage in discussions about brands and products, giving customers the opportunity to explore other users' opinions of your brand and products.

-It is anticipated that by 2020, there will be more than $113 billion spent on digital ads in the United States alone. Therefore, if you're not utilizing the benefits of digital marketing, you better start now. It's only going to grow in popularity from there. It's already becoming the norm, don't get behind!

-Only 20% of people will read text while 80% of people will watch a video with the exact same content. People are extremely visual, so take advantage of that and deliver your content through images and videos.

-87% of internet users now have a smartphone. Implementing your marketing tactics online is essential, but making them responsive is necessary too. Google favors websites that are mobile-friendly. Make sure your website is responsive to all devices, you don't want to miss out on any opportunities!

-Implementing a responsive e-newsletter to your customers, or potential customers is important because over a third of email subscribers read their newsletters exclusively on mobile devices. If your email isn't responsive to a mobile device, you could be punished for it. A recent study shows that 61% of users are unlikely to return to a mobile site after a negative experience. 40% will go to a competitor's site. Don't take that chance, make sure all of your digital marketing strategies are responsive to all devices.

These statistics can help you see why implementing digital marketing in your business is important. Don't get behind, plan ahead and be strategic with your marketing tactics!

https://blog.hootsuite.com/social-media-advertising/
https://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/
https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html
http://www.ironpaper.com/webintel/articles/social-media-marketing-statistics-2015/
https://techcrunch.com/2014/08/21/majority-of-digital-media-consumption-now-takes-place-in-mobile-apps/
http://www.informz.com/resources/library/2014-association-email-marketing-benchmark-report/
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails