The Four Big Benefits of Blogging

Maintaining an active and exciting blog for your dealership’s website can require a lot of time and proactive thinking, which isn’t always feasible for your packed schedule. A successful blog that consistently (1)features high-performing keywords, (2)builds traction for your website on search engines and (3)pulls in new readers requires a fair amount of resources, research and time―all of which can be a deterrent for busy business owners.

Dealer Spike encourages you to invest in a blogging strategy as much as you can to experience these four crucial blog benefits:

Increased Website Traffic

Did you know that keeping a blog can boost your website’s performance? When search engines generate a list of search results, they prioritize the websites that feature current, up-to-date content. If you aren’t updating your website content regularly, your platform may be flagged as being inactive, which can reduce its organic search ranking. Updating the copy on your web pages every week or even a few times a month is unnecessary and far too heavy a lift, but keeping a blog is much easier in comparison―and is enough to keep your website platform fresh. Blogging also helps you attract more online users through the use of keywords, which boost your website’s search engine optimization (SEO) when potential customers enter search inquiries using the same or similar keywords found in your blog. By anticipating what your future customers may be searching for, you can target those topics in your blog articles and regularly generate new content.

Targeted Advertising

Have you heard of targeted digital advertising? It’s a search engine marketing (SEM) tactic that sends targeted paid search ads to a specific demographic of online shoppers―typically shoppers who have viewed unit listings or promotions similar to your own―to encourage them to visit your website and make a purchase. While blogging is not part of SEM, you can use the same approach by leveraging specific keywords and topics in your blogs to get in front of your ideal audience. Many online shoppers use the internet to research a unit, part or service and want to be provided with further information before they feel comfortable to make a sale. By creating good-quality blog articles, you can deliver the additional information they’re seeking and encourage them to follow through with a sale on your website or at your store. 

Industry Expertise

Consumers are more trusting of brands that share educational resources over brands that promote direct sales pitches. Blogging gives you an outlet to demonstrate your industry expertise by providing high-quality educational content that answers important questions from online shoppers, such as “How do I properly store my new boat for the winter?” or “What do I need to know before financing a tractor?” By offering helpful and relevant information on your website, you’re building a positive impression with potential customers, who know they can trust you to have their best interest in mind when they purchase from you. 

Community Connections

Building a reputation for your dealership as a go-to resource will also help you form connections within your community. Blogging allows you to showcase your dealership’s personality by giving your readers a glimpse into your day-to-day operations and business values, all narrated by your unique brand “voice.” By adding a human touch to your brand, you’re inviting online shoppers to connect with your business on a more personal level, which studies show increases their likelihood to make a purchase at your dealership.

Blogging is a highly encouraged marketing strategy for dealerships, as it helps your website gain more attention from search engines and readers. When you take the time to invest in educational, thorough and entertaining content, you can pull in a higher quality of readers, who over time convert into loyal customers.

If you have questions about maintaining a blog for your dealership website or are looking for content creation assistance, contact Dealer Spike’s website team today!