Facebook Ads + Automated Email Marketing
Attract a New Audience Base on Social Media & Nurture Their Interests into a Sale
Create More Sales Opportunities by Growing Your Lead Database
If you’re tired of marketing to the same customer base and seeing little to no results, you need a strategy that pulls fresh audiences into your database and turns them into sales leads. See how Facebook Ads and Automated Email Marketing can work together to reach new prospective buyers and nurture them into sales opportunities.
Better Audience Reach & Lead Nurturing
Directly target a new batch of consumers whose interests align with your current audience base and drive them to your Vehicle Detail Pages. Through price drop and inventory restock alerts, you can convert them into leads in your database and use personalized emails to nurture them into a purchase.
Cost-Effective Retargeting
Reduce your retargeting spend by using Facebook Ads to attract new audiences to your website and then re-engaging these consumers through personalized emails. The low-cost nature of Automated Email Marketing improves your ROI by removing the need to continually re-advertise to your existing audience. The ad spend you save can be funneled back into your Facebook Advertising to continually reach fresh audiences.
See How Facebook Ads & AEM, Together, Can Grow Your Marketing Results
On average, our dealers who pair their Facebook Ads with Automated Email Marketing see these monthly results*
28%
More Website Visitors
27%
More Clicks to Call
21%
More Leads
*Over dealers who only use Facebook Ads
Frequently Asked Questions
What benefits will I gain from this integration compared to my current marketing efforts?
By integrating Facebook Ads with Automated Email Marketing, you can nurture leads from initial engagement to conversion. Facebook Ads attract new potential customers using detailed targeting options, while Automated Email Marketing keeps them engaged with personalized content, driving them along the path to purchase. While results can vary based on your specific market and implementation, many dealers see notable improvements in customer acquisition and retention over time.
How can this integration reduce my marketing costs?
By combining these strategies, you can make smarter use of your marketing budget. Facebook Ads help you reach precise new audiences, while Automated Email Marketing keeps them engaged without extra spending on ads. This teamwork makes the most of your ad spend by effectively balancing efforts to attract new customers and keep existing ones, resulting in a better ROI.
Is anything required of my team to integrate my Facebook Ads with Automated Email Marketing?
If you have not already, you will need to provide the Dealer Spike team with access to your dealership’s Facebook page, so we can run ads on your behalf. We may also require some initial collaboration to align your Facebook and email strategies with your specific goals. Once set up, both services employ automation technology to handle routine tasks, reducing any further marketing obligations for your team.
Will this integration require additional staff or training for my team?
Not necessarily. Our comprehensive services include all the necessary tools and support to manage the integration process, freeing your team from complex technical demands. Any minimal learning required is supported by our team, who will ensure that your dealership efficiently maximizes the benefits of the combined strategies.
How will ongoing support be handled post-integration?
Our support doesn’t end with integration. We offer ongoing customer support to address any queries you may have. Our digital marketing team conducts regular reviews to assess campaign performance and suggest optimizations to further enhance your marketing efforts. Additionally, your Customer Success Account Representative may offer monthly review reports, based on your package tier level.
Unique Benefits of Facebook Advertising & Automated Email Marketing
Facebook Advertising
Dynamic Targeting
Access Facebook’s vast user base to target new sales leads, using precise demographic data and behavioral insights, who are most likely to be interested in your inventory offerings.
Diverse Ad Formats
Utilize a range of ad types, from slideshow ads to video content, to attract different shoppers based on their browsing style and interests.
Flexible Ad Spend
Facebook offers flexible budget options to meet the needs of your business, so you can set a sustainable ad spend based on your budget and goals.
Automated Email Marketing (AEM)
Direct Reach & Automated Frequency
Remarket to interested website visitors directly in their email inboxes and keep them interested through automated, personalized email campaigns.
Interest-Based Marketing
Foster interest and nurture leads into a sale by delivering exclusive inventory announcements or tailored promotions based on the specific interests of each lead.
Cost-Effective Lead Retargeting
Automated email touchpoints easily retarget leads who landed on your website through a paid ad, bringing them back to your website without requiring additional ad spend.
Explore More Better Together Strategies
See how else you can combine and supercharge your marketing channels!
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