Search Engine Marketing + Automated Email Marketing
Drive a Higher Volume of High-Intent Leads to Your Inventory Listings & Keep Them Engaged in Your Sales Funnel
Unlock Greater Success: Explore the Capabilities of SEM & AEM Working in Harmony
Maintaining a prominent online presence requires constant ad spend to buy the attention of your audience and drive them to your website. Integrating SEM with AEM creates an easy, cost-effective process to attract active shoppers and effectively engage and nurture their interests, resulting in higher sales conversions.
Cost-Effective Marketing
Drive a high volume of sales leads to your site via SEM and use AEM to re-engage these leads with minimal effort and cost. SEM is crucial to get in front of shoppers who are actively searching online, though it requires continuous ad spend to maintain results. AEM maximizes the results of your ad spend by retargeting your audience base at no additional cost per engagement.
Keep Your Audience Base Fresh
Ensure a steady influx of new leads from your paid ads to your website, where they can be incentivized to provide their contact information. Once in your CRM, you can easily and immediately retarget these leads with customized emails for ongoing engagement.
Greater Channel Performance
SEM and AEM actively feed into each other’s performance: SEM drives high-intent shoppers to your website, where they can be captured in your CRM; automated emails then drive clicks back to the website, which triggers your SEM retargeting ads, creating even more opportunities for shoppers to come back to your website.
Marketing Results Powered by Integration
On average, our dealers who pair their search engine ads with their Automated Email Marketing see these monthly results*
72%
More Website Visitors
63%
More Clicks to Call
67%
More Leads
*Over dealers who only use search engine ads
Frequently Asked Questions
Will integrating these strategies require additional tools or software?
Integrating these strategies can be done for you when you sign up for Dealer Spike’s SEM and AEM services. We provide the necessary tools and software to manage your combined marketing strategy for you. Your Customer Success account rep will reach out to you regularly to review your marketing performance and discuss any optimization opportunities.
Will integrating these strategies increase my workload?
While initial setup requires collaboration with the Dealer Spike team to accommodate your marketing goals, the automated nature of search engine ads and email marketing significantly reduces your ongoing workload. After these strategies are in place, the automated systems handle the routine tasks, freeing up time for your team to focus on other priorities.
How can this integration reduce my marketing costs?
This integration allows for smarter allocation of your marketing budget. SEM attracts high-intent visitors to your site, and Automated Email Marketing allows you to maintain engagement without additional SEM expenses. This synergy helps optimize your SEM spend by placing less reliance on paid search alone for sales conversions.
How quickly can I expect to see results from integrating SEM and AEM?
The timeline for seeing results can vary based on several factors, including the current state of your SEM strategy and the size of your email list. Typically, you can start noticing increased engagement and lead generation within the first few months. However, conversion rates and sales impact tend to be more significant over the long term as leads progress through the funnel.
What is the main advantage of combining AEM with SEM?
By integrating SEM with Automated Email Marketing, you can nurture leads from the moment of acquisition to conversion. SEM draws in new potential customers, while AEM keeps them engaged, informed, and on the path to purchase, improving overall conversion rates.
Unique Benefits of Search Engine Marketing & Automated Email Marketing
Search Engine Marketing (SEM)
Automated Email Marketing (AEM)
Explore More Better Together Marketing Strategies
See how else you can combine and supercharge your marketing channels!
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