Connect With Your Customers

Social media is a tool that all businesses should utilize, because it opens up your business to an enormous audience of potential customers. It's incredibly popular - there are over 3 billion Internet users, and over 2 billion of them have active social media accounts. * Social platforms have become important marketing tools over time not only because of a huge amount of users, but also because social media allows you to reach a wide range of consumers.

Increase brand awareness through social media by actively posting on your accounts. When you have a strong presence on social media, it makes it easier for consumers to connect with you on a more personal level. A study by The Social Habit shows that 53% of Americans who follow brands on social media are more loyal to those brands. ** While creating awareness for your brand, you can also run targeted ads with real-time results. Social media advertising can be an inexpensive but very effective way to distribute content to a targeted group of people.

When promoting your brand on social media, not only are you connecting with your customers on a more personal level, but you can also direct traffic to your website. Always link your website and promote your brand through your social accounts - post a unit of your inventory, or promote an event in a social media post. Consumers who follow you will have easy access to your website, leading to an increase in traffic.

Customer service is an important aspect of all businesses, and social media allows businesses to offer superior customer service. Social accounts allow customers to easily contact your company. Over 67% of consumers now go to social media for customer service. *** Businesses cannot be expected to respond 24/7, but getting back to consumers promptly provides a memorable customer service experience. Actively answering questions and engaging with your audience helps increase trust in your brand.

Social media allows consumers to give feedback on your services, which allows you to obtain real customer insight. It's a two-way channel where you can enrich relationships with users. Engaging with your audience improves your dealership's reputation. You are connecting with your customers on a personal level- no advertising model can beat that. Cultivating these relationships will allow you to keep track of what your consumers like or dislike, the status of your brand awareness, and your overall reputation.

Content marketing is important when it comes to SEO benefits, but it also attracts new customers. ***** Promote your other channels, your website, or your blog through social media to increase awareness. Integrating different digital marketing platforms is so effective that a recent study shows it can result in up to a 200% increase in conversion rates. This is far better than making use of a single digital marketing platform alone.***** As a best practice, diversify your different platforms, but integrate them as well.

*Hootsuite
**Hootsuite
***Hootsuite
****Hootsuite
***** Social Media Today
****** Digital Marketing Infographic