5 Tips To Enhance Your Presence On Social Media

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Social media is an important tool that all businesses should be taking advantage of because it is cheap, yet effective. There are over 2 billion social media users, which includes a wide range of consumers. Social platforms are used among all ages and are considered prominent tools in the marketing industry today.

Gain a Social Following
Gain a following on your social media accounts by posting relevant information about your business. Keep it dealership-related for the most part, but it can also be beneficial to show your company's personality and culture by sharing employee videos, behind-the-scenes photos, and other types of fun content.
Promote your social media accounts on your website, and link the pages so your consumers can easily find them. This will increase visibility and traffic to your different platforms. On your social media pages, provide a link to your website.
Another tip for increasing your social following is to follow clients, employees, influencers, or even brands and manufacturers you may sell. Often times, they will follow you back.
Be Consistent
Consistency is key when it comes to social media. Keep in line with your brand and develop a "personality" - even though it's just a social media account, this is the time consumers will be able to see another side of your business. Engagement on social media creates a more personal relationship. Using the same colors, fonts, and logo in your posts will help your customers be familiar with your dealership.
Post consistently, but not too much, but posting about once per day should be adequate to keep your followers engaged.
Use a consistent hashtag for your followers to become familiar with. For example, every Thursday you can post a new unit of inventory - with that post, create a hashtag that stays the same every week. Users can click on it and see all of your other posts with that hashtag. If the hashtag is specific enough, maybe by using your dealership's name, your posts might be the only ones under that hashtag so that your business "owns" it.
Get Personal
Social media users like to see what other customers are buying, and it makes them feel good to be recognized too. Post pictures of customers with their new purchase and tag them - but remember, don't over-post. You don't want to overcrowd your follower's social media feed.
Give your clients a more personal look into your dealership, and make them feel at home by the time they get there. Showing pictures of your employees, events, or even day-to-day behind the scenes will give your followers an insight to what your dealership is like.
Blog
Gain more recognition through blogging. You can start to gain a following by posting blogs related to your industry online. The more content you are putting out, the more likely you are to gain a bigger following. * The SEO benefits that come with placing industry-related keywords on your site can help it rank closer to the top of search engine results.
Don't forget to tag your social media accounts and website in your blog, and make sure to promote your blog on your other platforms.
Network
Engage with influencers or other dealers in the industry to enhance your presence on social media. Comment on other posts, share relevant tweets, and engage in conversations online to make your name known. A great way to start networking is to simply ask questions. You are more likely to get a response when you show interest in others in the industry who you have things in common with.
When networking, it is extremely important to be as professional as possible - you don't want to harm your reputation.
Overall, enhancing your presence on social media takes time. Gaining a social following is not something that can happen overnight, but it is extremely important for your dealership to make use of this valuable resource. More and more people are using social media, and it has developed into an essential marketing strategy in today's world.
*Entrepreneur.com