Low Cost, High Return: Why Paid Advertising Is Important For Your Dealership
Paid advertising should be number one for marketing your dealership - why? Because of its ability to reach a wide, targeted audience within your own budget. Paid advertising is a great marketing tactic for every dealership, because you have control over your campaign. If you are dedicated to success and willing to put the work in, you will see results.
Promoting your brand through paid advertising is easy yet effective. With Google Adwords, set a price you're willing to pay for someone to click on your ad. The goal is for your ad to place in the top search results on Google. To start, you can set your price per click (PPC) to be whatever you want, as low as $0.1 cent. The traffic quality of $0.1 cent will most likely be low, but the point is- you are in charge of your budget and you can tailor your campaign over time, as you become more comfortable with the process. *
Relevancy is key. Choosing a relevant audience to target with keywords that correlate with your site, or a campaign you are trying to promote, will drive more clicks within your budget. For example, if you are a boat dealership, you could modify your campaign to reach those that are interested in buying a boat. Then, choose a specific area to reach those individuals close to your dealership. The more targeted your audience is, the more likely you are to get a better quality score, which makes your cost per click cheaper. Not only does a high quality score give you a cheaper PPC, but it also allows for a better ad rank, leading to better performance of your campaign. ** Invest wisely and you will develop a low cost, high return campaign.
Investing wisely means planning wisely. Tailor your campaign to meet your relevant audience with keywords that correlate with their interests. 64.6% of people click on Google ads when they are looking to buy something online. Become one of those clicks using AdWords strategy.***
What differentiates paid advertising from other marketing tactics is its comprehensive ability to track your dealership's campaign every step of the way, and measure your results. Measuring your results is easy with AdWords as you can check your analytics dashboard at any time. Tailor your future strategies based off the results of your current campaign to develop even more successful campaigns in the future.
*Quora
**White Shark Media
*** WordStream