Get Social: Engage Your Customers in the New Era of Online Marketing

Is your business currently active on social media? Social media is a simple and cost-effective way to keep your customers engaged with your brand and drive more traffic to your store. As e-commerce levels rise, social media has become one of the primary ways that consumers interact with brands.

In the last few months, consumers have spent significantly more time at home, leading to a spike in online purchases and social media interactions. Now more than ever, a strong social presence can help you grow your customer base and increase sales opportunities. 

Get Ahead of the Competition

While consumer engagement has increased, many businesses scaled back or paused their social campaigns in the last few months, and as a result the businesses who maintained their social media saw fewer competition for visibility. Conversely, if you don’t have a social media presence, you could be losing potential customers to your competitors who do.

Build Trust & Brand Equity

Customers are more likely to trust a brand with which they’ve established a connection. Your social media platforms are an opportunity to showcase your dealership’s personality and add a more personal touch to your business. 

Improve Customer Service

The majority of consumers turn to social media to review their experiences--good and bad--with a business. By regularly monitoring your platforms, you can respond to reviews quickly and provide a quick turnaround on addressing any issues or concerns. Timely and sincere responses to both positive and negative reviews demonstrate your commitment to your customers’ experience.

Drive More Traffic to Your Website

We live in a deeply digitally connected world. As consumers are using multiple channels to shop for units, dealers can capture more leads with a multi-channel marketing strategy. In addition to keeping your customers engaged, your social posts can link them to specific services and inventory listings, where you can then make a sale.

Consistency is essential to building a strong social media presence and seeing an ROI from your efforts. Because social media is so accessible and mainstream in this day and age, regular posting is viewed as a direct correlation to your brand commitment and increases your credibility with your followers. We recommend that you post on social media at least once a week--three to four weekly posts is optimal, as long as your content is relevant and has value.

Building a strong and effective social media presence can take time, especially if you are utilizing multiple channels. Dealer Spike can take the heavy lifting off your hands with the help of our social media marketing services. Our marketing experts can keep your customers engaged with optimized posts and monitor your platforms so that you can focus your attention on the new leads that visit your dealership as a result! Contact Dealer Spike today to learn more about our social media services.