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Make the Most of Online Marketplaces

Jun. 5 2020 Dealership Tips By Dealer Spike

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Are you interested in marketing your inventory to a higher volume of customers? We all know that online sales have increased in the last few months, due to consumers staying indoors and shopping on the web. For dealers, this means more internet leads are looking at your services and inventory listings, as demonstrated by the increase in Google ad clicks we experienced earlier this year. 

Marketplace listings in particular are receiving higher levels of attention from interested buyers. After COVID-19, the weekly spending on eBay Marketplace has more than doubled for PG&A listings, as seen in the graph below. 

Marketplace platforms create additional opportunities to increase inventory exposure. It may seem obvious to incorporate marketplace platforms into your sales strategy, but many businesses don’t utilize third-party listing sites such as Craigslist, eBay and Facebook Marketplace. 

Even if you are receiving high levels of traffic to your dealership website, your inventory may not be seen by the scores of consumers who research multiple third-party listing sites before making a purchase. Additionally, marketplace platforms make your inventory visible to brand-new customers who are not yet aware of your dealership and have never visited your website.

There are many marketplace platforms that can increase the amount of customer interest in your listings. Taking a multi-platform approach allows you to benefit from the unique exposure of each marketplace option. For example:

  • Craigslist is a great way to market your inventory locally, where customers are more likely to stop by your dealership after viewing your inventory online.

  • eBay gives you a national reach, and customers can make a purchase directly from the site.

  • Facebook Marketplace leverages the power of social media by listing your units and parts for local leads who are browsing on their news feed.

Dealer Spike offers industry-specific e-commerce tools to help you list and sell more inventory online. Our tools are optimized for everyone--from the average user to the most tech-savvy dealership--and we will gladly provide the training to ensure you are fully equipped to make the most of online marketplaces. Contact Dealer Spike today to schedule a demo.