The holiday shopping season is almost here! It’s the time of year when consumers come out in force to find the perfect gift for themselves and their loved ones. It’s also the most wonderful time of year to get your website ready for an increase in traffic and to help shoppers bring home those big purchases. Here are 3 ways you can make sure that your website is ready to handle the holiday rush.
1. Update Banners and Events on the Homepage & Throughout Website
Visual updates to your website that reflect the holiday season can bring in more visitors and even increase sales. Fresh, festive banners can capture potential customers’ attention and a consistent holiday look and feel throughout your website can put shoppers in the buying mood. Use high-quality, holiday themed visuals to give your site a festive, high-end feel.
Visuals aren’t the only way to get your website visitors in the holiday shopping spirit. Highlight special events and holiday themed-promotions to help them find what they’re looking for at a discounted rate. Who doesn’t love a good deal during the holidays? As you update your website and highlight deals, ensure that banners are mobile-friendly and responsive, and be sure to include clear calls to action (CTAs) to encourage clicks.
If you’re a Dealer Spike customer, click here to learn how to update your rotating banners.
2. Create Inventory Categories Featuring High-Selling Seasonal Items
When it comes to showcasing your inventory and other top-selling items, holiday updates can strengthen engagement and drive buying interest. Create inventory categories featuring high-selling items to make it easier for your audience to find what they’re looking for. Remember to make navigation easy for your shoppers by clearly labeling your categories.
Examples of effective categories include highlighting top-sold Christmas units, like snowmobiles or other in-demand items during the winter season. you can also curate a collection of popular gift ideas or limited-edition items. As you implement your categories, use data from previous years to predict popular and high-demand items.
3. Create a Sense of Urgency with Limited Time Sales
What would the holidays be without a little FOMO? You can create a sense of urgency on your website by informing your customers of limited-time holiday deals. Short sale windows can prompt immediate action from shoppers and boost sales via your website.
Consider implementing flash sales on specific products or even entire categories of inventory. You can also use deal-end countdown timers throughout your site to emphasize urgency and prompt shoppers to act fast. Even if you don’t use a timer, communicate deal deadlines prominently on your site, especially your product pages. This is also a great time to use email marketing to remind your customers that promotions are ending soon.
Conclusion
As you prepare for the holiday rush, make sure your website is ready to handle the increased holiday traffic. By updating banners and events, creating inventory categories, and implementing limited time deals, you can close more sales, give your shoppers a fun, festive experience and have a holiday sales season to remember.