Lead Hunter now displays website form submissions directly in each shopper’s engagement timeline — giving you a clearer view of every touchpoint that leads to a conversion. You’ll now see contact requests, service requests, “send to a friend,” price-drop alerts, and more right alongside browsing and email activity.

This update connects the dots between on-site behavior and actual buyer intent, allowing your team to focus on the shoppers most likely to convert.
How This Update Helps Your Dealership
This feature adds sharper insight where it matters most — right in the shopper timeline. Here’s what it means for your team.
- Validate value: Sorting through low-value or spam form submissions can drain time and resources. With Lead Hunter, you can instantly view the engagement history behind each form fill—making it easy to distinguish between genuine, high-intent buyers and low-quality leads.
- Prioritize faster: Timelines surface who’s both highly engaged and submitting forms, helping your sales team call the right buyers first—especially helpful during peak season or with lean staffing.
- See complete journeys: View what happened before and after a submission: Which units did they check? Did they open yesterday’s email? You get the full story, not a single snapshot.
- Personalize follow-ups: When a service request sits next to recent VDP views or a financing page visit, your outreach can reference the exact unit or job—boosting response rates.
Real-world example: A prospect submits a “Contact Us” form for a trailer. Their timeline shows three vehicle page views in the last 24 hours and a price-drop alert last week. Your salesperson calls with those specific models and next steps—no guesswork, just timely context.
Explore Lead Hunter
Not using Lead Hunter yet? See how it helps you identify who’s visiting your website, revive dormant leads, and turn online interest into real conversations. Explore Lead Hunter today!
Delivering Value with Every Update
Dealer Spike is committed to ongoing innovations that make your digital presence work harder for you, without adding busy work for your team. Explore what else is new and what’s coming next.