Partner Program FAQ
What is the Certified Partner Program?
The Certified Partner Program offers dealers access to a collection of partner scripts which can be added to websites and mobile experiences. During our certification process, partner scripts are reviewed to ensure minimum security and performance controls are in place. This empowers dealers to confidently integrate certified partner scripts into their business operations.
The program requirements include:
- Contractual commitments to adhere to data protection protocols and performance
- Partner script certification and ongoing security reviews
- Program fees, based on application type
Why is my company being asked to apply to the Certified Partner Program?
The Certified Partner Program is a means for Dealer Spike to help dealers ensure the partner scripts deployed on their websites and mobile experiences maintain minimum data protection protocols without degrading site performance.
What are the costs for the Certified Partner Program?
Partners will be responsible for the following program fees:
- Validation Fee: A One-time fee of $1,000 for the validation and testing of their Products to integrate with Company platforms.
- Monthly Usage Fee: A monthly fee per Company Customer Website. This fee will vary depending on the data access and integration options based on the Product Type, see table below.
The Certified Partner Program team can help you confirm the applicable fees.
| Data Access and Integration | Requires MU data. Requires lead write back. | No data input. Requires lead write back. | Tracking script |
| Product Type | Digital Retailing | Accessibility Call Analytics Chat Inventory Privacy Compliance Promotions Rentals Reviews/Reputation Service Scheduler Social Media Trade Valuation | Ad Tracker Agency CRM Email Marketing |
What does my company need to do to apply to the Certified Partner Program?
Email [email protected] with the name of your script and a request for more details on the application process.
When does my company need to be accepted into the Certified Partner Program?
Different dates have been established based on the target website platform.
- Spark and V6V7 platforms – June 30, 2026
- Trailer Central platform – July 21, 2026
Script implementations enabled before these dates will be grandfathered for at least one year. Requests to add scripts after these dates will be subject to the new policy. If a customer requests to add your script to their website or mobile experience and you are not accepted into the program, there will be a temporary hold on enabling the script until your company has been approved for the Certified Partner Program.
How do I know what platform my customer’s website is using?
- If the footer on the website says, “Trailer Central” or “Operate Beyond”, they are using the Trailer Central Platform.
- If the footer on the website says, “Dealer Spike”, they are using a different Dealer Spike platform.
What are the benefits to my organization in being accepted into the Certified Partner Program?
Benefits to your organization for joining the program:
- Inclusion in catalogue of certified partner scripts with limited partners per category
- Being a trusted partner should result in increased leads and business opportunities
- Additional partner support should increase the pace in which we’re able to support clients to implement your partner script on their website or mobile experience
What are the benefits to my customers in my company being accepted into the Certified Partner Program?
The Certified Partner Program offers dealers access to a collection of partner scripts which can be added to websites and mobile experiences. During our certification process, partner scripts are reviewed to ensure minimum security and performance controls are in place. This empowers dealers to confidently integrate certified partner scripts into their business operations.
We already engage customers/prospects on our security protocols and performance SLAs in the sales cycle – do we still need to be accepted into the Certified Partner Program?
Yes, to create consistency across our large customer base, we need all scripts to be accepted into the program.
How often will my company need to submit our solution for security reviews?
Partner scripts will have ongoing monitoring, and additional reviews will be completed at our discretion.
Is there a resource available to explain the necessary steps to apply to the Certified Partner Program?
For questions about the program, please email [email protected].
How will customers know which vendors are already vetted and available via the Certified Partner Program?
A public-facing catalog of our certified partners is available here. The Support Team can also help answer questions about whether a script has already been approved or not.