The High-Performance Recipe: Digital Marketing That Fills Your Lot Webinar

About the Webinar:

The digital marketing playbook that worked three years ago isn’t cutting it anymore. Paid search costs rose 19.3% by the end of 2025. Buyers are researching longer before they reach out. And budgets that used to deliver are quietly leaking demand.

In this on-demand session, Bill Koehn and Hayley Hollen break down what the highest-performing dealers are doing differently — and how to spot where your own strategy is losing ground. Real budgets, real markets, real results.

Here’s What You’ll Learn:

Run Paid Search As a Full-Funnel Strategy

Understand what you’re missing if you’re only running bottom-of-funnel campaigns — and why the dealers winning right now are always-on.

Build a Paid Strategy that Fits Your Market

See how competitive concentration, vertical, and budget should shape your approach — walked through with three real dealer scenarios.

Measure What Actually Matters

Learn the metrics that tell you if your ad spend is working (hint: it’s not just cost-per-click).

Run a Pass/Fail Check on Your Own Account

Walk away with four questions you can answer this week — before you spend another dollar on ads. 

Spot Where Demand Is Leaking

Recognize the patterns that quietly drain budget and what the top performers do to stop them.