Peer Benchmarking
See how you really stack up—right in your CMS.
Compare your traffic, leads, and inventory presentation to nearby dealers. Spot where you’re ahead, where you’re behind, and what to fix to move more units faster.
Top Features
Peer Groups
Get real, local comparisons to dealers just like you—same market, same category, real benchmarks.
Website Visitors
See how much traffic your site earns compared to similar stores nearby. Spot growth or slowdowns early.
Vehicle Detail Page (VDP) Views
Understand how visible your inventory is. Know whether shoppers are seeing your listings or passing you by.
Leads Generated
See how your inquiries stack up. If you’re behind peers, check your pricing, photos, or listing details—common gaps that slow lead flow.
Detailed Inventory
Compare photos, pricing, and vehicle details against peers to close the gaps that slow down turns.
Compete Where It Counts
Your market isn’t national—it’s local. See exactly how your store performs against similar dealers nearby, and set goals that match real market conditions.
Find—and Fix—What’s Slowing You Down
See how your pricing, photos, and vehicle details compare to the competition. Make quick changes that lift visibility, leads, and turn time for aging units.
Get Started Today with Your Downloadable Guide
- You don’t have to be a marketing expert to understand your dashboard data.
- Turn data into decisions with our step-by-step guide to reviewing your website and digital marketing performance.
Frequently Asked Questions
Is Peer Benchmarking included in my website package?
Yes! If you have a Dealer Spike website, it’s already in your CMS. No setup or extra cost.
How are my peers chosen?
We group you with nearby dealers in the same category for true like-for-like comparisons.
Can I see which dealers are in my peer group?
No, the data is aggregated, so you get accurate comparisons while maintaining the confidentiality of competitors and protecting dealer privacy.
What should I do if my performance is below peers?
Your dashboard will show where to start—pricing, photos, or specs. Our support team can help you improve those areas fast.
How does Peer Benchmarking help with aging units / days‑on‑lot?
Your peer data gives you a peek into what top-performing dealers do differently with photos, pricing, and descriptions to move older units faster.
Need a Hand Getting Started with Your Dashboards?
Check the Dealer Spike Help Center for quick steps or contact our support team.
Trouble logging into your CMS? Your Dealer Spike Account Manager can assist with your Dealer Spike CMS credentials.
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