Bill Koehn and Hayley Hollen break down what the highest-performing dealers are doing differently with paid search — and how to spot where your own strategy is losing ground. Real budgets, real markets, real results.
Thank You for Watching! This session walks through what the top-performing dealers are doing differently in paid search — how they build a strategy that…
Stop reacting to the market and start setting the pace. This four-part playbook is built on real numbers from real dealer lots — not recycled theory.
Let’s unpack what actually changed with paid search CPC and what dealers can realistically do about it.
Before shoppers walk into your store, they’ve already formed an opinion about you online. This 2026 tune-up covers the essentials—fresh hours, accurate listings, honest pricing, solid email workflows, and ads that actually reflect your floor—so every place a buyer finds you feels real, current, and trustworthy.
Maximizing Inventory Turnover Webinar Series Move Units Faster with Practical, Dealer-First Strategies Dealers everywhere are facing the same problem: inventory is sitting longer, and floorplan…
A Guide to Combining Paid, Earned & Owned Channels into Cost-Effective Marketing Marketing is a must for any business. But if every business is trying…
Search engine optimization (SEO) is one of the most effective, most affordable marketing strategies you can implement to drive more traffic to your site. But…
