Marketing Performance Dashboards

Marketing Performance Dashboards

See what’s driving your results—without leaving your CMS. 

Your Marketing Performance Dashboards show exactly what brings shoppers to your site, what converts them into leads, and where to focus your spend for faster sales. 

Your Dealership Insights—All in One Place 

Log in to your CMS and see your entire dealership’s marketing performance in one location. No spreadsheets, no waiting, no guesswork. 

Website Performance

Spot lead trends and demand shifts and see which page forms are driving the most lead conversions, so you know what’s working.

Explore Website Analytics

Visitor Acquisition

Know exactly where your website visitors and leads come from. Invest in the channels and ZIP codes that bring buyers—not just clicks. 

Explore Website Analytics

Engagement Analytics

See which makes and models shoppers look at most. Use that data to stock smarter, price competitively, and feature the right units. 

Explore Website Analytics

Peer Benchmarking

See how your dealership stacks up locally. Compare your website traffic, leads, and merchandising quality to similar stores in your area—and fix what’s slowing you down. 

Explore Peer Benchmarking

Digital Marketing ROI 

See your paid, social, email, and SEO results in one dashboard—tied directly to leads and sales. Know where every dollar delivers. 

Explore Digital Marketing ROI
Lead ManagementLead Management

Lead Hunter

Find anonymous shoppers before they fill out a form. See who’s been browsing your site and give your team a head start on follow-up. 

Explore Lead Hunter

Get Started Today with Your Downloadable Guide

  • You don’t have to be a marketing expert to understand your dashboard data.
  • Turn data into decisions with our step-by-step guide to reviewing your website and digital marketing performance.
Download the Guide

Client testimonials

Mid-State Equipment – 8 Locations in Wisconsin

Beth Halverson
Marketing & Advertising Coordinator

“We’ve received a huge amount of leads since our launch, and they are legitimate leads… customers are finding us through organic search. The content on our website is a huge help. It’s the most important way we spend our marketing dollars. There’s no question in my mind that we are on the right track with that, and with Dealer Spike as our partner.”

Frequently Asked Questions

What are marketing performance dashboards?  

Your built-in performance dashboards show where your traffic, leads, and marketing results really come from—so you can make smarter business calls every day. 

Do I need another login or tool?  

No. Your dashboards live inside your Dealer Spike CMS—ready whenever you are.

Do these work for my dealership type? 

Marketing Performance Dashboards are designed for Powersports, Marine, OPE, Agriculture, Heavy Truck, Trailer, and Heavy Equipment dealerships. 

Is the data reliable? 

Yes. Everything comes directly from your website and Dealer Spike marketing reports. Peer comparisons use your vertical and region for accuracy.

Can I get help learning the dashboards?  

Absolutely. We offer a Help Center, step-by-step guides, and team support so you can get value from day one. 

Need a Hand Getting Started with Your Dashboards?

Check the Dealer Spike Help Center for quick steps or contact our support team.

Spark Help Center
V6/V7 Help Center

Trouble logging into your CMS? Your Dealer Spike Account Manager can assist with your Dealer Spike CMS credentials.

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Contact Dealer Spike today to learn more about our digital solutions!