Watch the Webinar Replay
How to Compete – And Win – in the Age of AI
Thank You for Watching!
Thank you for your interest in our educational customer webinar, where we show how AI is changing the way shoppers search and find dealers—and how to make sure your site is part of the answer. You will walk away with concrete steps to build more AI-friendly content within your site to keep up with changing search, attract qualified traffic, keep shoppers on your site, and move them toward a purchase.
Have Questions About AI?
Q: How will AI help me sell more?
A: AI helps you sell smarter by giving you better insights into your customers. It can analyze customer data to identify buying patterns, predict future needs, and even suggest the best time to reach out to a specific lead. This means your sales team is armed with powerful information, allowing them to focus on the most promising prospects and tailor their approach for maximum impact. It’s about knowing who to talk to, when to talk to them, and what to talk about.
Q: Can I tell if AI (Google AI/ChatGPT) is using my content?
A: You won’t see when AI shows your content unless there’s a click. The closest view today is in Google Analytics referrals (e.g., traffic from ChatGPT/Google AI). If there’s no click-through, the platforms don’t report it. Marketing ROI Dashboards built into your Dealer Spike website could help highlight where the clicks are coming from and what content is being accessed.
Q: Can AI help with personalizing the digital customer experience?
A: Definitely. Today’s customers demand fast, tailored interactions, and AI delivers. With 24/7 availability, AI-powered tools ensure every inquiry gets an instant response—even after hours. Plus, AI remembers past interactions and preferences, enabling personalized communication that makes every customer feel valued. Meeting (and exceeding) customer expectations has never been easier.
Q: How important is it to show price online—and if MAP keeps me from posting it, what else should I add so AI will still surface my listings and shoppers get what they need?
A: When you can, publish clear, transparent pricing and include financing resources and current offers—AI won’t include you in cost-related answers without price. If MAP blocks price, don’t fixate on it. Strengthen everything around the listing: keep content current, implement structured data, grow and respond to reviews, keep your Google Business Profile accurate (name, address, phone, photos), and make sure your site clearly lists your service offerings, the brands you carry, and your team’s experience.
AI weighs those signals too—not just price.
Q: Can I start adding content myself to my Dealer Spike website?
A: Yes – Dealer Spike customers can take advantage of a built-in blog tool to upload and manage blog content that can be used by AI crawlers. Be sure to write about your dealership’s specific offerings to differentiate yourself from other similar dealerships. Ideas to consider: write AI-friendly content about classes you host or offer out of your dealership, your family-owned story, or even helpful how-tos that walk your customers through how to better use their equipment. No one knows your dealership like you! But if you wear many hats and need help, Dealer Spike offers multiple SEO packages that are built to fit your needs and help you get found in the age of AI.
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